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How to Get Big Exposure for Your Book

As an author, you know how much work goes into writing a book. You’ve spent days, weeks, and possibly even years tweaking your work until it resembles what you originally set out to accomplish. While this step is definitely the most important, and the most special, we’re here to let you know that there’s still a little more work to do.

Getting your book noticed by readers takes effort and determination. We’ve compiled a list of ways to help you achieve this! But remember, each book is unique and what may work for one author may not work for another. It’s always important to aim high but to not get discouraged if things don’t go exactly to plan. We’re here to help you on your journey!

1. Stay Active Online

Keeping your author website and social media platforms up to date is a great way to stay in touch with your readers and to gain new followers. Seek out Facebook groups for authors where you can network and build relationships.

2. Establish your Target Audience

Figure out who your book will resonate with the most and find ways to connect with your audience. For example, if you’ve written a children’s book for ages 5-8, get in touch with your local library to see how you can work with them to publicize your book.

3. Pre-Orders

Once you’ve developed a strong following online, make sure your audience knows when your book will be available for pre-order. This gives them a chance to get excited about the release date and leave early reviews!

4. Paperback Giveaways

Using your social media platforms, host giveaways to give followers a chance to win a paperback copy of your book. Ask them to like, comment, or share your post to enter them in the competition.

5. Seek out reviews

Reviews are a big deal for new authors. By asking those who have read your book to leave reviews on Amazon or other major book retail sites, your book will be given more notice and will work its way up the list of bestselling books on the site.

6. Network with other authors

As was briefly mentioned above, a great way to boost your book’s exposure is to connect with other authors. This could be done by joining groups online or by reaching out to them personally via social media or using the email provided on their author website.

7. Carry Books with You

As the author, you are the biggest promoter of your book. Carry a few copies of your book in your car wherever you go just in case you run into someone who could further help you on your publishing journey.

8. Host Events

Physical events may not be as common at this time, but that doesn’t mean events are out of the question. Host a digital launch party on Facebook or YouTube, making sure to alert your followers ahead of time so they can celebrate the release of your book with you.

9. Book Clubs

Book clubs are always looking for new books to read together and discuss. Reach out to book clubs in your area to see if they would be interested in reading your book and having you join them for the final discussion.

10. Be yourself and have fun!

The most important step is to remember the passion you had for your book when you first began this journey. Don’t pretend to be someone you’re not just to make others happy, and remember to have fun!

We can’t wait to see how your audience grows as your book makes its way into the world. Please feel free to reach out to us at Atlantic Publishing if you have any questions or concerns!

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