Book Trailers: From Synopsis to Screen
Video Book Trailers
We’ve all been told that a picture is worth 1,000 words. Over the past few years, it has been made clear that video advertising is the way of the future. With attention spans becoming shorter and free time becoming sparser, consumers are looking for a new way to absorb information.
Publishers worldwide have discovered that a profitable way to advertise new books is to make trailers that give a short synopsis of the story to potential readers. Similar to movie trailers, the point of the book trailer is to draw the reader in and give them a taste of the story without spoiling the story. Book trailers are usually fairly simple and sometimes use a creative medium to get the story across.
What About You?
While this is all great information, you’re probably wondering how this is going to help you as an author. As social media has evolved, video has become one of the primary ways to get people interested in a subject. In this way, video book trailers will be able to help you share the news about your new book!
Based on a 2018 statistic, 92% of consumers share videos they have viewed on their mobile devices. Not only does this mean more publicity for your book, but also a higher chance of video consumers purchasing your book if they feel it is something they would enjoy. By sharing your book trailer on Instagram, Facebook, and Twitter, you’ll be reaching your followers as well as so many others out in the world.
Book trailers are a way to share your story and unleash your creative side. If you’re interested in creating a trailer for your book, get in touch with your project manager to see how you can make it a reality!
We’ve all been told that a picture is worth 1,000 words. Over the past few years, it has been made clear that video advertising is the way of the future. With attention spans becoming shorter and free time becoming sparser, consumers are looking for a new way to absorb information.
According to a statistic from 2018, 85% of Americans use the internet to watch video content online. Due to this overwhelming percentage, it only makes sense that we make the most of this form of advertising.
Luckily for our authors, this is something Atlantic Publishing Group can do for you! Reach out to your marketing coordinator to learn more about your video book trailer! Contact us today for more information on ways we can help you publish your book.
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