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How to Open & Operate a Financially Successful Photography
Business-With Companion CD-ROM
Virtually anyone of any age in any location of the United States can
start a highly successful photography business. Today the level of
investment to get started is much less, thanks to the digital camera
revolution. Armed with the right camera equipment, skills, and the
necessary business knowledge, you can be in business, marketing your
photography services in no time with the information in this
extensive manual. With modern technology in the form of SLR digital
cameras, you do not even need a darkroom. You need only a fast
computer and a photo-editing program. The best part is that you can
start it quickly, earn a high income with a low investment, and even
work from home if you prefer.
This new book is a comprehensive and detailed study of the business
side of establishing and running a photography business. Keep in
mind it looks easy, but as with any business, looks can be
deceiving. To avoid pitfalls, use this complete manual to arm
yourself with everything you need including sample business forms,
contracts, worksheets, and checklists for planning, starting, and
running day-to-day operations. You will find dozens of other
valuable, timesaving tools of the trade that every entrepreneur
should have.
While providing detailed instruction and examples, the author leads
you through finding a business name that will bring success,
learning how to draw up a winning business plan (the Companion
CD-ROM has the actual business plan you can use in MS Word ™), and
selling and marketing your photographs and photography services on
the Internet as well as locally. You will learn about copyrights,
sales tax, cost control systems, a Web site, stock photo outlets to
sell your work, and pricing issues. You will avoid trial by error
when setting up equipment layouts, meeting legal and IRS
requirements, and tapping into the best sales and marketing
techniques. This book will even help you set up computer systems to
save time and money and teach you how to hire and keep a qualified
professional staff (if needed).
If you enjoy meeting people, this may be the perfect business for
you. You will learn how to do your own sales planning, customer
service, track your competition, keep your own books, compile
monthly profit and loss statements, and prepare taxes. You will
become adept at media planning, pricing, and public relations. You
will be able to work with models, market for weddings, birthdays,
and corporate events; generate high profile public relations and
publicity; and learn low cost marketing ideas and low cost ways to
satisfy customers and build sales. You will learn how to keep
bringing customers back and getting referrals - the secret of
continued success. This manual delivers literally hundreds of
innovative ways demonstrated to operate and streamline your
business. Learn new ways to make your operation run smoother and
increase performance, shut down waste, reduce costs, and increase
profits. In addition, you will appreciate the valuable CD-ROM
resource in your daily activities as a source of ready-to-use forms,
templates, worksheets, business plan, surveys, letters, Web site
resources, everything you will need to get up and running.
978-1-60138-018-0 1-60138-018-6 $39.95 9781601380180
PRE-ORDER ONLY - YOUR CREDIT CARD
WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS. RELEASE DATE:
SPRING 2008
Outdoor Glamour Photography: The Complete
Digital Guide to Taking Successful Outdoor Glamour Photographs
In Outdoor Glamour Photography Bill Lemon explains, image by image,
how each was created and the equipment used, as well as the time of
day that produces the best image and how to use the light to your
advantage. Also included is a discussion of scouting for locations
that fit one model better than another, backgrounds, depth of field
issues, and much more.
Reading light and not being afraid of it is
the secret to wonderful pictures. In this new book, Lemon teaches
you everything you need to know about light as it pertains to
outdoor photography. In addition, he introduces the use of fill
flash in certain situations and the use of what nature has provided
for bounced light.
The step-by-step, image-by-image information contained in this book
is highly enjoyable, whether you are interested in learning the
process or simply want to gaze at breathtaking, tasteful artwork.
Item #9781601382689 $39.95
PRE-ORDER ONLY -
YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS.
RELEASE DATE: SPRING 2008
Painting the Body Beautiful: A Showcase of
Expert Body Painting
This book is a magnificent collection illustrating hundreds of
images created by photographer Art Ketchum for the purpose of
showing off the creative talent of body painting as demonstrated on
beautiful women by artist Jim Brando.
The book features the body painting artistry of Jim Brando, whose
work is absolutely stunning. For over three years, Jim Brando and
Art Ketchum have built this amazing collection of images, which
showcases both the process of body painting in action along with
finished images complete with backgrounds that were designed for
each individual body painting.
The book is done in the best of taste and is extraordinarily well
photographed and painted. Painting the Body Beautiful compels the
viewers to want to see all the images illustrated, as each image is
very unique and equally breathtaking.
Painting the Body Beautiful is destined to be talked about, to be
shown to friends, and to become a showcase of some of the best body
painting ever created. Item #9781601382696 $34.95
PRE-ORDER ONLY -
YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS.
RELEASE DATE: SPRING 2008
Photographic Posing: The Complete Guide to Creating Your Own
Exciting Photo Poses Simply and Easily
In this exciting new book from photographer Art Ketchum, learn Art's
simple formula for building dynamic poses. Find out how he develops
great poses with his use of his own diagonal lines and curves
methods.
You will learn to create extraordinary photos by getting your model
into poses that will make for more dramatic results. See from the
examples illustrated in Photographic Posing how Art looks at the
models he is photographing and decides how to make each person look
their best.
Photographic Posing will help you learn how to make your models
appear thinner, taller, and more attractive all while still enjoying
the process of being photographed by you. Included are hundreds of
unique new poses and ideas to spark up your photography and make
your images look stylized and professional. Item #9781601382719
$29.95
PRE-ORDER ONLY -
YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS.
RELEASE DATE: SPRING 2008
The Complete Guide to Creating a High Impact
Digital Portfolio: 100 Images Showing Photography Secrets of
Lighting, Styling, and Posing For Photographers and Models
The Complete Guide to Creating a High Impact Digital Portfolio shows
you how to create a dynamic collection of stunning photographs.
Photography expert Art Ketchum shows his lighting techniques and
provides ideas, as well as creative posing suggestions and tips.
This new portfolio guidebook illustrates over 100 images with exact
lighting diagrams and instructions on how to pose your models for
maximum impact.
This book will transform your photography, from mundane, boring
photos to high-impact images. It will enable you to create
breath-taking images that will impress and astound your models with
your creativity. In the new age of digital imaging, Art will show
you how to take a regular image and turn it into a work of art by
defocusing backgrounds, retouching skin defects, thinning of your
subjects, vignetting, masking, and creating borders for more
professional results.
The Complete Guide to Creating a High Impact Digital Portfolio is a
guide to mastering portrait shooting, whether it be for professional
models or to use for senior portraits, engagement pictures, or
pictures of your family. Art's techniques are easy-to-understand and
follow, providing detailed instructions to guide the seasoned and
novice photographers alike. This book contains inspiration, tips,
and secrets that will help make you the best photographer in the
area and keep your customers returning for years to come. Item
#9781601382702 $29.95
PRE-ORDER ONLY -
YOUR CREDIT CARD WILL NOT BE CHARGED UNTIL THE PRODUCT SHIPS.
RELEASE DATE: SPRING 2008
Order online and pay only
$6.95 shipping on your entire order
(Continental U.S. Only -
Regular shipping charges apply to International, Alaska and Hawaii)*