• How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site With Little or No Money REVISED 2ND EDITION
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    How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site With Little or No Money REVISED 2ND EDITION  - By Bruce C. Brown

    ISBN #: 9781601384409


    $24.95

    Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

    This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

    The National Indie Excellence Book Awards Business Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money by Bruce C. Brown

    Independent Publisher Book Awards Computer/Internet Bronze: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money by Bruce C. Brown

    ForeWord Magazine's Book of the Year Awards Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money by Bruce C. Brown

    USA Best Books Awards Business: Marketing & Advertising Finalist: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money by Bruce C. Brown

    Library Journal: Best Business Book 2006 Marketing/Branding: How to Use the Internet to Advertise, Promote and Market Your Business or Web Site With Little or No Money by Bruce C. Brown

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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs - By Bruce C. Brown

ISBN #:9781601381255


$15.95

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.

Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.
 
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The Complete Guide to Google Adwords: Secrets, Techniques, and Strategies You Can Learn to Make Millions

ISBN #: 9781601383181


$15.95

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the world's largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. That's millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business.

This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book you will learn about the old methods of direct marketing and why, despite their lack of detail and time consumption, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche in which to market, and then sign up for AdWords and start posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign.

The world's top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them to research and create your ads and then why things like split testing and demographic research are the fundamental things every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to start working as a top paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.
   

The Complete Guide to All Aspects of Google Advertisting
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The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan - By Bruce C. Brown

ISBN #: 9781601380456


$14.95

Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and ultimately earn enormous profits, then this book is for you.
   

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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales - By Bruce C. Brown

ISBN #: 9781601380425


$14.95

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently!

In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.

You will have step-by-step ways to:

- Build your business quickly using responsible, ethical e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant feedback
- Automate the whole e-mail marketing process

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Eric Hoffer Awards 2008 Award Winner, Business Notables: The Complete Guide to E-Mail Marketing, Bruce C. Brown

   

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The Ultimate Guide to Search Engine Marketing

ISBN #: 9780910627993


$9.95

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Website! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today.

Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive!

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales! If you are looking to drive high quality, targeted traffic to your site, there is no better way than to use cost per click advertising. Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.

By 2010, online marketers will spend $7 billion dollars on PPC advertising (JupiterResearch). Thousands of companies will waste precious advertising dollars this year on ineffective or poorly organized PPC campaigns. There is an art form to this method of advertising, and that is what this new book is all about. In this book we show you the secrets of executing a successful, cost-effective campaign.

The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your Web site, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud.

In addition, we spent thousands of hours interviewing hundreds of today's most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimize your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you.

USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
   

How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM)
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How to Open and Operate a Financially Successful Web-Based Business (With Companion CD-ROM)

ISBN #: 9781601381187


$24.95

With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you're simply interested in making money online, this is the book for you.

You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual.

You will learn to
* Build your Web-based business through keywords
* Generate free advertising
* Use search-engine strategies
* Market through e-mail
* Build Web communities
* Find products
* Drop ship
* Deal with zoning issues
* Create your Web site, HTML, graphics programs, domain names, and templates
* Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs
* Develop merchant accounts
* Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding
* Make more money through auto-responders, Google and banner advertising
* Establish your own eBay storefront, Web-design information, search-engine registration
* Be a part of directories
* Get real-world examples of successful strategies

While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word (tm)), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development.

This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation.
   

The Small Business Owner's Handbook to Search Engine Optimization
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The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps - Guaranteed!

ISBN #: 9781601384430


$9.95

The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible.

A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming.

Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process.

Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.
   

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Increase Online Sales Through Viral Social Networking: How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, and LinkedIn — In Just 15 Steps

ISBN #: 9781601383167


$15.95

Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales.

Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and it's growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitter's members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more.

This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.

Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse's Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day.

Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Owner's Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on Amazon.com in the United States, No. 1 on Amazon.com in the United Kingdom, and No. 16 on Amazon.com in France for its category.
   

Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today
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Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today

ISBN #: 9780910627658


$9.95

Standing out in the turmoil of today's Internet marketplace is a major challenge. There are many books and courses on Internet marketing; this is the only book that will provide you with insider secrets. We asked the marketing experts who make their living on the Internet every day—and they talked. Online Marketing Success Stories will give you real-life examples of how successful businesses market their products online. The information is so useful that you can read a page and put the idea into action's today!

With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today’s successful Internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up-sell, oversights to avoid, and how to steer clear of years of disappointment.
We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful

e-commerce marketers. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your Web site, then this book is for you.

Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.
   

The Online Identity Theft Prevention Kit: Stop Scammers, Hackers, and Identity Thieves from Ruining Your Life
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The Online Identity Theft Prevention Kit: Stop Scammers, Hackers, and Identity Thieves from Ruining Your Life  

ISBN #: 9781601380081


$9.95

Statistics about identity theft from the Federal Trade Commission (FTC) are staggering. In 2004 (the last year available), the number of identity theft victims was close to 10 million. Individual Americans lost more than $5 billion dollars, and businesses lost an unbelievable $47.6 billion dollars. The FTC now says that as many as one in every eight adults and one in every four households has been victimized by identity thieves in the past five years. To make matters even worse, if you end up a victim of identity theft, it can take years to clean up the mess.

The FTC defines identity theft as stealing personal information such as your name, credit card number, driver's license number, or other personal identifying information to commit fraud. The most common identity thefts occur when thieves use your name to apply for services, for credit cards or loans, to buy merchandise or lease equipment such as cars or apartments, and obtain medical care. They can assume your complete identity and live and work under your name, and even commit serious crimes.

A primary goal of hackers and online crooks is to find, uncover, and abuse your personal information, anything that clearly identifies you, such as your name, address, social security number, birth date, family members' names or friends' names. Used in combination with other private information, like a bank or credit card account number, your stolen information can be used by an identity thief to open a new credit line, access your bank accounts or even apply for official documents like a driver's license or passport.

The results for you can be devastating, reaching into every transaction you attempt until you clear your name and credit. Due to bad credit reports, victims of identity theft are often rejected for loan applications, credit of any kind, job opportunities, and housing. Your credit can be ruined overnight. You can even be arrested for crimes you didn't commit. To avoid being a victim of identity theft, your first rule is to get the knowledge you need to protect yourself before it happens.

The good news is that the chances of online identity theft can be greatly reduced and mostly eliminated by taking the simple, free suggestions as outlined in this new up-to-the-minute book. You will find valuable expertise to evaluate and determine your, your family's, and your business's risks. After evaluating the risks, you are provided a detailed plan so that you can take action for prevention now.

We have also outlined a step-by-step program detailing what you can do if you think, or know, that your identity has been stolen. In addition, there are numerous forms and letters that can be used as a template to contact credit agencies, government agencies, credit card companies, banks, and anyone else involved.
   

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How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

ISBN #: 9781601381200


$24.95

Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple's iPod and personal computers.

You will earn how to master the art and science behind podcasting in a matter of hours. By investing a few dollars you can easily get your message out, increase the number of visitors to your Web site, and significantly increase sales. If you are looking to drive high-quality, targeted traffic to your site, there is no better way than podcasting.

The key to success in podcasting is knowing what you are doing and devising a comprehensive and well-crafted marketing plan. This groundbreaking and exhaustively researched new book will provide everything you need to know to help you generate high-volume, high-quality podcasts.

In addition, we spent thousands of hours interviewing hundreds of today's most successful podcast masters. This book is a compilation of their secrets and successful ideas. Additionally, we give you hundreds of tips and tricks to drive business to your Web site and increase sales and profits. In this book you will find case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement podcasting, develop a cost-effective marketing campaign, and ultimately earn enormous profits, this book is for you.
   

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How to Market and Sell Your Art, Music, Photographs, and Handmade Crafts Online: Turn Your Hobby into a Cash Machine

ISBN #: 9781601381460


$15.95

You are creative, you are an artist or a photographer, you have a hobby or craft, something you absolutely love to do, and you are good at it. But you may be asking yourself, "How do I market my work? How do I turn this into a real money making business?" The answer lies between the covers of this new book. You will learn the steps you need to take to successfully sell your artwork or crafts - even if you have no experience with marketing and even if you hate to sell.

As with many other business segments, the Internet and technology have opened up the world and made it your marketplace. You and I, working from the comfort of home, are now on an even playing field with the largest retailers. This groundbreaking and exhaustively researched new book will provide everything you need to know to get your marketing message into the hands of your customers. You will learn about online galleries, designing your Web site cyber stores, arts and crafts search engines, publicity sources, online forums, auction sites, online marketing, e-mail marketing, and search engine marketing. You also will learn of over 300 Web sites on which you can sell your artwork, music, or crafts.

This specialized book will demonstrate, step by step, how to inexpensively market and promote your artwork -easily and, most important, profitably. You will learn how to quickly find new customers and keep existing ones buying more by using technology and low cost marketing devices that take little or no time on your part. You will learn to develop a marketing plan using hundreds of practical marketing ideas that will help you disseminate your artwork all over the world.
   

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Google Income How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Google - By Bruce C. Brown

ISBN #: 9781601383006


$14.95

Google is the largest internet company in the world. In the 2006 fiscal year, they managed to generate more than $6 billion in profit and more than 90% of that income is generated through the use of their advertising program AdWords, a program that paid out more than $3 billion in the same year to advertising partners. The opportunity to make money with Google is so great that entire companies have been built around working with the search and advertising giant and if you are properly situated, you can tap into that market and start generating your own massive profits.

There are dozens of ways to start making money with Google and because of its digital nature, anyone can do it from anywhere in the world. This book leaves absolutely no stone unturned in cataloging for you every possible method through which you can generate and maintain steady income streams through the world's largest search engine.

Starting with a fundamental discussion of why your online business is different from any form of business ever run in history, you will learn everything you need to know to use Google to create and run your business online. Google's ample supply of tools in the form of Google Base will allow you to list, promote, and sell products that will provide you the foundation of a solid business and this book will walk you through the process of utilizing that service.

You will learn how to utilize Google Base to list a single item at a time, or to create an entire store front. You will learn how to tap into Google's API and create your own high quality, customized storefront that is unlike anything you have worked with before. Learn how to use your own XML and spreadsheet files for quick product descriptions and a streamlined interface while taking advantage of Google's dozens of different posting categories such as Housing, Vehicles, Services, Jobs, and Vacation Rentals.

You will learn how craft a winning listing, utilizing the right balance of carefully selected information, well placed imagery, and the right target audience. You will learn how to optimize your postings to work in tandem with your websites and to rank highly in Google's most up to date search algorithm. You will also learn how to start implementing Google's swarm of services such as YouTube, Blogger, Orkut, and Gmail to promote and build your business across multiple social and interactive web platforms, drawing traffic and attention from every corner of the web.

With the help of web and business experts and many indepth interviews, we have compiled chapter after chapter of advice that will guide you through the process of understanding the inner workings of Google's business and advertising opportunities, as well as how you can best market your business within those tools. A special chapter is included to guide you through the tricky labyrinth of mistakes that can actually hurt you when selling and marketing through Google, ensuring that you consistently make the most of your postings and marketing efforts. For any business, new or old, looking to the Internet as a tool, this book is an essential resource to help you make money, take advantage of Google's countless resources, and stay on top of the multibillion dollar Ecommerce industry.
   

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How to Stop E-Mail Spam, Spyware, Malware, Computer Viruses, and Hackers from Ruining Your Computer or Network: The Complete Guide for Your Home and Work - By Bruce C. Brown

ISBN #: 9781601383037


$14.95

It seems like everywhere you go on the Internet, there is spam, spyware, and the risk of viruses infecting your computer and ruining your online experience. In businesses alone, according to Nucleus Research Inc. spam costs more than $712 per employee each year in productivity and computing resources. Spyware slows computers, ruins files, and can result in stolen information. According to the same Nucleus Research report, the estimation on money lost by businesses due to computer viruses ranges between $100 million and $2 billion annually depending on how the total is calculated, and the cost continues to rise as every major company moves to fully digital workplaces.

What this means for everyday users like you and the business you work for is that every time you download a computer virus or click on a spam e-mail on accident, you are wasting money, endangering your computer, and risking the loss of information. This complete, revolutionary book has compiled all of the vital information you need to make sure that you are able to combat the billion dollar risk of incursive software infecting your home and work computers. You will learn why there is so much spam in your inbox, how the spammer thinks and what the goals of spyware and viruses actually are. You will then learn how you can start spam proofing your inbox by never giving away personal information and using secure e-mail clients. You will learn how companies get spyware onto your hard drive and what you can do to block it from appearing. Learn which viruses have caused the most damage and how they infect your computer and which software is most effective in blocking the download and infestation of them onto your hard drives.

You will learn the value of a good firewall, what it does to stop the ill will of spammers and hackers and what actions you can take to block the breach of your firewall and your computer's defenses. Learn how to remove spyware from your computer and make sure you are not giving away personal or valuable work information and then learn how to lock down your inbox and desktop to keep that software from returning. Learn what to do when you do get a virus and how to return your computer to the state of security it was in beforehand. Most importantly, with the valued input gathered from countless interviews with computer security and safety experts, you will learn how you became such a large target for all that spam. Learn what is it that you are doing that makes it so easy for spammers to fill your inbox. Once you have tackled the source of the problems, as outlined in this book, you will never again need to worry about the incursive, destructive effects of spam, spyware, and computer viruses.
   

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How to Build Your Own Web Site With Little or No Money The Complete Guide for Business and Personal Use - By Bruce C. Brown

ISBN #: 9781601383044


$19.95

Web sites are an essential tool that every business must have in today's economy. Only 15 years ago, you could count the number of Web sites in the world with five or six digits; today there are between 15 and 30 billion active Web sites and millions more being added every day. Creating a Web site can be a great way to market a new product, promote your business plan, promote yourself, or simply share a few details about your life with the world.

The cost of creating a Web site has risen right alongside the number of Web sites created though and many people are nervous about being able to utilize this revolutionary medium without breaking the bank. This book has been created for just such people, outlining for you in perfect detail everything you need to know to create a traffic attracting Web site, while spending little or no money at all. There are countless resources available, and when you put them all together, they provide a complete toolkit that can make anyone a top notch Web site in no time flat.

You will learn how to buy a domain name and host your Web site for less than $15, with no additional fees charged to your account. You will learn how to use open source software like Wordpress, Joomla, and Mambo to create a platform on which you can build anything you want. You will learn how blogging has made Web site creation easier than ever and how sites like Squidoo, Facebook, and MySpace allow you more freedom to build traffic and draw more attention to what you are advertising at any given time.

You will learn how to use common software to edit and tweak your Web sites and how to read the basic code that all Web sites are created in. In addition, an entire chapter is devoted to teaching you how to promote your Web site and draw traffic to it, without spending a dime in the process. You will learn why information is the most valuable asset on the market and how you can become an expert in a niche of your choosing, making money to cover any fees associated with your Web site.

With the added resource of hours of interviews with web professionals you will learn which free resources not to use and which ones to outright avoid, as well as how to find and install open source modules and tools to enhance the look and feel of your site. You will learn where you can find copyrightfree images to use on your Web sites and how to get free copy that will draw traffic and entertain your visitors. You will learn how to keep a free Web site from falling into the traps the major search engines set to stop spam and ultimately how to leverage new friends, business contacts, and interactions out of your Web site. If you are now, or have ever, considered starting your own Web site before, this book will map the way for you.
   

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The Complete Guide to Wikis: How to Set Up, Use, and Benefit from Wikis for Teachers, Business Professionals, Families, and Friends 

ISBN #: 9781601383198


$15.95

As the 8th most visited site on the Internet according to the Alexa Internet traffic ratings and with more than 30 million new words a month of content added regularly, Wikipedia has become a symbol of the web's current incarnation – the collaborative project that has developed around the world to compile the knowledge and expertise of everyone. Wikis are a great tool that allow any topic, anywhere, to be compiled and crosschecked by just about anyone to great effect, whether it is simply to provide knowledge or to promote a business. A wiki is a tool unlike any other.

In this book, you will learn everything you need to know to unlock the potential of the Wiki format. The top secrets, techniques, and strategies used by Wiki operators every day are showcased here in a way that makes it possible for the ordinary person to pick up a Web site and start writing right away, sharing or gathering knowledge for the entire world to read. You will learn in this book exactly why the wiki concept has been so successful but also how wikis do things wrong and how they can be done correctly. The fundamental basics of writing a wiki, including how to format your posts, what to write about, the correct means of writing impartial entries, and how to reference outside sources will be covered in full. You will learn how to edit an existing wiki entry and how to start using your wiki for other purposes. Learn the top 20 strategies for wiki marketing as well as the importance of volume in your wiki and why having a great deal of posts to index in search engines is nearly as important as the writing being high quality.

The author has spent time talking and listening to more than a hundred of the Internet's top wiki experts, learning their tricks of the trade and how they have been so successful in presenting their information and have compiled and presented it here for you. You will learn how to start making money with your wiki, how to track changes and revisions, and how different kinds of wikis vary and work in different ways. You will learn how to start building your very own wiki from the ground up using free software and open source tools and why linking and SEO optimization is absolutely necessary to be effective. For anyone who has ever spent ten minutes on Wikipedia wondering how they could start building their very own information compendium, this book is for you - a complete guide to everything wiki.
   

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How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

ISBN #: 9781601382993


$14.95

The Internet affiliate program industry is one of the largest and fastest growing digital revenue generators in the world, with more than $65 billion in total income brought in during the 2006 fiscal year. It is because of programs like Amazon's Associate program, which has been around for more than a decade, and allows casual, every day users of the Internet to install widgets and links on their Web sites that link back to Amazon products. Users like you can earn commissions of up to 15% on products that your Web site visitors purchase when they visit Amazon. With the world's largest online retailer as a potential source of income, you can make generate endless streams of income as a result.

No matter where you are from, how old you are, and what your background is, you can build and run a highly profitable business with Amazon. This comprehensive book is written to show you exactly how to do so. You will learn every detail necessary to complete the transformation from casual Internet user to Amazon guru in just a matter of weeks, making unfathomable amounts of money by selling Amazon products, your own products, starting a store, promoting outside projects, and making referrals.

In this book, you will learn how the Amazon business model works and how much money they will pay you in multiple different ways. You will learn how to build a traffic funneling Web site with dozens of free tools such as blogs, podcasts, videos, and social networks that will allow you to increase the number of visitors you can send to Amazon in no time for minimal investment. You will learn how to take advantage of the brand new Amazon Kindle program and its revolutionary take on digital distribution of books and newspapers. You will learn what you can do to start your own store in the Amazon Marketplace, selling products at set prices to anyone in the world in much the same way you could on eBay with substantially more freedom.

Learn how to publish your own books on Amazon with little to no investment and use the features Amazon provides such as Search Inside and digital distribution to reach more people faster than you could anywhere else. In addition, learn how you can take advantage of multimedia services on Amazon such as Advantage that allow you to publish your own music, videos, and professional titles around the globe. Learn how to use Amazon Connect effectively to promote your products and reach potential customers and how Amazon provides dozens of additional methods by which you can advertise your products without outside investments.

You will learn how to choose a niche to market towards and what you need to create in your Web site to make your visitors more willing to click your links and purchase the products you are promoting or selling on Amazon. Hours of extensive research and interviews with the top Amazon associates and independent authors has given us countless pieces of advice that will ensure your marketing and promotion methods allow you to generate traffic, promote products, and convert sales at a rate that will help you build a successful business in no time. If you have been looking for the resource that will undoubtedly help you break free of the shackles of your job and start working from home, this guide is that resource and Amazon is your ideal income source.
   

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199 Internet-Based Businesses You Can Start with Less than One Thousand Dollars: Secrets, Techniques, and Strategies Ordinary People Use Every Day to Make Millions

ISBN #: 9781601382559


$9.95

As the Internet grows and continues to become an increasingly integral part of our lives, so does the opportunity to make money in this arena. Online spending reached nearly $80 billion in 2005 and increased to approximately $103 billion in 2006. An estimated 136 million people shopped online in 2007. These figures suggest that an online business is a worthwhile, lucrative investment. There is no reason to forgo this opportunity, particularly as this book will show you how to start an Internet-based business for less than one thousand dollars.

Many people choose to start an online business because they desire a more flexible schedule, hate commuting, and want the ability to work from anywhere. 199 Internet Based Businesses You Can Start with Less than One Thousand Dollars will provide you with a roadmap to success by detailing how other Internet businesses have found success. In addition, you will learn how to evaluate your levels or risk, how to promote your business, how to conduct research, how to find a target market, how to select a Web hosting service, how to attract and keep customers, and how to take advantage of tools like Amazon, Yahoo!, CafePress, and PayPal.

In this book, you will be provided with a list of 199 businesses based on the top concepts, which focus on such things as apartment location, art supplies, beauty products, books, coupons, dining guides, e-zines, graphic design, market research, online modeling agencies, photography, tutoring, and Web design. This book will help you identify the online business that is right for you.

Whether you are aiming to sell consumer products, professional services, your own expertise, or even your artwork, 199 Internet Based Business You Can Start with Less than One Thousand Dollars will show you how to create a successful online business surrounding that concept. This book is filled with tips and tricks from people who have made millions online; we have included these secrets in hopes that you will become successful, too.
   

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Yahoo Income: How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business With Yahoo

ISBN #: 9781601382542


$9.95

Today Yahoo! is the top ranked, highly trafficked Web site on the Internet. Word of mouth grew into what is now a publicly traded company. A Yahoo! listing is as important as one in the phone book. Yahoo! has evolved into a multinational Internet and communications phenomenon. 88 percent of adults who purchase items online conduct some sort of online research prior to completing their purchase. If you are in business, you need a Yahoo! store front. Yahoo! bases much of its consumer brand on the fact that it is a leading portal and search engine - dedicated to connecting people and hopefully customers to online information quickly and easily and to making the vast, complex Internet into a useful resource.

Yahoo! has changed the way products and services are purchased all over the world. In 2006 Yahoo! sellers posted an estimated $18.5 billion in sales. There are businesses earning $1 million a year selling products on Yahoo! today. Yahoo! also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and anecdotes from real Yahoo! entrepreneurs, this book is as engaging as it is informational.

Start making money on Yahoo! today. The book starts with a complete overview of how Yahoo! works. Then, you are guided through the whole process of creating the store front, photography, writing copy, text, formatting, managing the store front, shipping, collecting payments, registering, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, the best time to list items and for how long, international customers, electronic commerce, keywords, key word marketing, and Yahoo! secrets; everything you will ever need to get started making money on Yahoo!
This complete manual will arm you with everything you need, including sample business forms, contracts, worksheets and checklists and dozens of other valuable, timesaving tools of the trade that no business should be without.
   

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Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

ISBN #: 9781601382658


$15.95

Internet Marketing Revealed is a carefully tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first in Google and Yahoo!, vertical portals, effective online advertisement, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.

Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is instructive, clear, and insightful. This book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use.

Furthermore, you will find a variety of teaching techniques to enhance your learning, such as notes, illustrations, conceptual guidance, checklists of learned topics, diagrams, advanced tips, and real-world examples to organize and prioritize related concepts. This book is appropriate for marketing professionals as well as Web developers and programmers who have the desire to better understand the principles of this fresh and extraordinary activity that represents the foundation of modern e-commerce.

Finally, you will learn and understand why big and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.
   

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How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

ISBN #: 9781601382399


$14.95

There are millions of jobs posted on job boards, corporate Web sites, and online newspapers every day, and it has been estimated that between 40 and 80 percent of employers conduct searches for job candidates online. People have been using the Internet to search for jobs for years, but only recently has it exploded into a phenomenon. Find out how you can use the Internet to your advantage in your next job search by reading this book.

In this new, exhaustively researched book, you will explore the world of online job searching and consider career alternatives and options that previously were not available to you. You will learn how to conduct an effective job search by determining keywords and phrases, creating and formatting an online résumé, and performing successful online communications. You will also learn how to manage the time you spend online, how to research potential employers, and how to employ the effective strategies found within these pages.

Perhaps most important is the collection of job search sites we have compiled to aid you in your job hunt. Included are the major sites, such as Monster, Yahoo! Hot Jobs, and CareerBuilder, as well as niche sites for every industry, from healthcare to administrative, from accounting to public relations. This book also lists resumes, banks and online newspapers that may be helpful in your search. However, How to Use the Internet to Get Your Next Job does not stop there. You are also provided with reviews and overviews of popular job listing and recruitment sites.

With this book you will learn how to harness the powerful search capabilities of the Internet to find your dream job, no matter what industry and no matter what level. The strategies presented in this book will help you conduct a timesaving, low cost, and high-impact job search that will ultimately land you a great job. Whether you are a first time online job searcher or a veteran, you will find useful tips and valuable information in this book.
   

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The Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

ISBN #: 9781601382320


$12.95

Since the advent of the Internet and since more and more people are making purchases online, writers have had to adapt to composing copy for the Web. Contrary to what many people think, writing for the Web and writing for print are not the same and involve very different skill sets. Instead of struggling to find the right words, copywriters should read this new book from cover to cover to discover how to write sales-generating copy.

The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals, how to create a customer profile, how to create a unique selling position, how to include searchable keywords in the copy, how to convert prospects to paying customers, and how to compose eye-catching headlines.

In addition, you will learn about the trends in Web-based advertising; the categories of advertising; the important information that needs to be included in your copy, such as what you are selling, what sets your product apart from the competition's, where you are located, what makes your product affordable, and why you yourself would buy the product; writing in the inverted pyramid style; the do's and don'ts of Web-based advertising; and key phrases to incorporate in your copy. We will also provide you with some common mistakes to avoid and tips for writing, revising, and proofreading.

By incorporating the principles in this book, you will take your Web-based advertising copy from boring to brilliant, while boosting your sales and increasing your customer traffic.
   

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The Complete Guide to Online Investing: Everything You Need to Know Explained Simply

ISBN #: 9781601382115


$14.95

The number of people investing online is increasing every year. This is due in large part to the advent of the necessary technology and the pervasiveness of computers. Online Investing: Everything You Need to Know Explained Simply will help you become one of the many people who have taken advantage of online investing and show you how to invest wisely.

You will learn everything you need to know about market orders, limit orders, stop-loss orders, stop orders, day orders, good-till-cancelled orders, IPOs, DPOs, DRIPs, after hours trading, cash accounts, day trading, Electronic Communication Networks, liquidity, margins, margin accounts, margin calls, investment clubs, minimum maintenance requirements, and rates of return. We will provide you with links to investment resources and indispensable investing tools.

In addition, you will learn how to develop a well-balanced portfolio, how to uncover hidden costs of online brokerage firms, how to conduct research, how to make carefully reasoned decisions, how to secure your information, how to avoid investment scams, how to set up stock screens, how to navigate financial Web sites, how to find your investment style, how to choose an online broker, and how to read financial charts. You will discover the truth about online investing, online broker ratings, and the advantages and disadvantages of online investing. You will also be presented with financial software options, such as Microsoft Quicken and Peachtree, to help you track your investments.

Whether you are new to online investing or a seasoned pro, you will find valuable information and tips in this book. The easy to understand language makes reading this book not only highly informative but also enjoyable. In no time at all you will be making money through your online investments.
   

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The MySpace.com Handbook: The Complete Guide for Members and Parents

ISBN #: 9781601381217


$24.95

MySpace.com is a free, social networking Web site that allows you to share your photos, Web logs, user profiles, e-mail, Web forums, music, and videos, and also offers you the opportunity to participate in groups. MySpace.com is the largest online social networking portal on the Web; it has more than 61 million registered users with over 21 million unique visitors. According to its number of page views, the site is the second largest destination on the Web. With a MySpace account you can speak with friends online, meet potential friends, connect with friends of other friends, keep up with family, and find lost classmates, friends, or business associates. Many parents, however, feel they have been left behind on this new technology and have legitimate concerns about their children's safety. People are not always who they say they are, and recent news stories have alerted parents to potential predators on MySpace.com.

The MySpace.com Handbook provides tips, secrets, and tricks to creating and personalizing a MySpace profile and provides a complete overview of MySpace.com. Learn how to use online social networking Web sites, personalize your account, and add photos and music. Parents who are not Internet savvy will find the book useful, as it will assist them in developing discussions with their teens about MySpace. In addition, step-by-step instructions detail critical information and safety issues for parents, and parental controls are described, as well as how to prevent contact from strangers, eliminate profile invasion, avoid online sexual and criminal predators, report inappropriate content, and protect your identity. Furthermore, the issues of spyware software threats, Web monitoring services, cyber bullies, hate groups, and phishing and other Internet scams are addressed.

There is also an important chapter geared toward businesses and others who may want to use the site to market products, music, books, and so on. Although this book primarily deals with MySpace, a chapter is devoted to other social networking Web sites. Whether you are a potential or current member or the concerned parent of a potential or current MySpace member, you will find a wealth of helpful advice and useful commentary and tools in this book
   

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Meeting Your Match Online: The Complete Guide to Internet Dating and Dating Services-Including True Life Date Stories

ISBN #: 9781601381521


$19.95

Recent studies show that more than 20 million people will visit at least one online dating service a month. Internet dating has several advantages, among them the ability to discover everything about a potential partner before ever meeting them. You can learn their age, religious affiliations, education, expectations, interests, hobbies, and so on. Internet dating allows you to chat online and get to know someone before meeting them. There is also the ability to meet people on a varied schedule; you do not have to meet them face-to-face right away. Other advantages include protection of your personal identity, the exchange of photos, the ability to be yourself, less cost, and the ability to search by sexual or ethnic preference, all of which will increase the chances of finding that special someone.

Aside from the many advantages, online dating has disadvantages as well. For example, you could be starting an online relationship with someone who, in actuality, does not look like they do in their photos or their personality is not as they described, it might have to be a long distance relationship, or they have a hidden criminal agenda. This is why you need the assistance of this groundbreaking new book that covers it all, allowing you to you find the right partner and make your online dates safe and secure.

The book features all available online dating services, such as PerfectMatch, which employs a scientific method to locate matches. eHarmony has a compatibility system that only pairs you with compatible singles. Yahoo Personals helps you choose from thousands of members to find singles in your area. True.com is likely the only dating site that checks new members for criminal activity and marriage history. Match.com guarantees you will meet someone special within six months - or they will extend your membership by six months at no cost to you. Also detailed are AmericanSingles.com, FriendFinder.com, Metrodate.com, Lavalife.com, Date.com, JDate.com, Great Expectations at GE-Dating.com, Chemistry.com, and BeanDate.com. Also included are true stories from couples and singles who have been through the online dating process and have found it either worked or didn't work for them. Other social networking sites, such as MySpace.com, are also touched upon.
   

Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs, and more to Boost Your Small Business on a Budget 
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Marketing in a Web 2.0 World - Using Social Media, Webinars, Blogs, and more to Boost Your Small Business on a Budget 

ISBN #: 9781601383174


$24.95

Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month - an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.

Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.

Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business's message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.
   

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Meeting Your Match Online: The Complete Guide to Internet Dating and Dating Services-Including True Life Date Stories

ISBN #: 9781601381224


$24.95

Since the debut of the iPod in October 2001 and the unveiling of iTunes in April 2003, Apple has revolutionized the digital music industry. The iPod has outsold all other digital music players, comprising over 70 percent of market sales. Recently, Apple announced that it had sold its one hundred millionth iPod, which makes it the best selling digital music player of all time.

Apple sells a variety of iPod models, including the shuffle and the nano. The shuffle is offered in a 1 GB format, the nano is available in 2, 4, or 8 GB, while the video iPod comes equipped with 30GB or 80GB. These tiny, musical powerhouses have the ability to hold anywhere from 240 to 20,000 songs. That is a lot of music, but what if you do not have that many songs? What else can you do with your iPod? In addition to music, you can look at photos, watch videos of your favorite TV shows or movies, play games, and listen to audio books.

The iPod & iTunes Handbook also contains many tips and tricks, including how to transfer music, photos, videos, and audiobooks to your iPod and vice versa, how to make playlists, how to convert video for the iPod, how to integrate your car, how to burn a CD in iTunes, how to sync your tunes, how to add album art, how to use all the features of iTunes, how use your iPod as a hard drive, how to share your iTunes music, and much more.

In addition, this book provides you with information on buying accessories and software for your iPod, such as cases, chargers, docking stations, portable speakers, earphones, cables, headsets, and car kits. Furthermore, you will discover the best places to buy accessories for your iPod and the Web sites that have the best pointers and free add-ons. Whether you have an iPod or are planning on buying one, whether you have no idea how to use your iPod or think you have mastered it all, you will learn all there is to know about iPods and iTunes by reading this book.
   
 
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eBay’s Secrets Revealed: The Insider’s Guide to Advertising, Marketing, and Promoting Your eBay Store—With Little or No Money

ISBN #: 9780910627863


$9.95

This book is for those already operating on eBay who want to know how to make more money using online auctions. You will learn the secrets that have made a new breed of entrepreneurs very wealthy. Uncover closely guarded strategies for selling products like the pros on eBay.

You will learn dozens of methods to automate your business including inventory, preventing fraud, payments, accounting, taxes, and fulfillment; learn new ways to find products and get positive feedback. This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load.

This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more! 
  

The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions
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The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

ISBN #: 9780910627641


$9.95

There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their living on eBay every day—and they talked.

We spent countless hours researching, interviewing and e-mailing eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on eBay, then this book is for you.
The experts chronicled in this book earn $1,000 to $150,000 per month through eBay. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies that you need to sell more with less time and effort.

With over 430,000 sellers make a living off eBay today, there is no reason you shouldn’t become financially successful. This book will arm you with the knowledge to become an eBay PowerSeller.

The National 2007 Indie Excellence Book Awards Business Finalist:  The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

2007 Independent Publisher Book Awards Computer/Internet Silver: The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

ForeWord Magazine's Book of the Year Awards Finalist: The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

   
 
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eBay Income Advanced: How to Take Your eBay Business to the Next Level-For PowerSellers and Beyond

ISBN #: 9781601381231


$11.95

Our first book on eBay - eBay Income - has been the bestselling book for all novice eBay sellers by far. It has been on Amazon.com's bestseller list for over two years. Then, readers started to say, "Yes, we know the basics of eBay, but how do we get ahead of the crowd? How do we propel our eBay business to the next level? How do we make a full time living using eBay?" Those questions are what this new book is all about.

You will learn about developing a business plan to guide you to success, increasing seller-buyer communication, expanding business overseas, selling from your own Web site, keyword marketing, sales tax resellers licenses, credit card merchant status, banking systems to streamline your business, alternative shipping methods, taxes, growing sales, other auction marketplaces, systems to prevent nonpayment and credit card fraud, locating inventory to sell, building brand recognition, hints on improving ad copy and photography, dealing with competition, fulfillment options, accounting, new ways to find products, and how to get positive feedback. This book contains marketing tricks that will help you create interest in your product and tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This book contains information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, closeout firms, foreign and domestic manufacturers, and places to look in your area.

In addition, we spent thousands of hours interviewing hundreds of today's most successful eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your eBay listings are optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to take your eBay business to the next level and ultimately earn enormous profits, this book is for you. With over 500,000 sellers making a living on eBay today, there is no reason you cannot use this medium to become financially successful, too. This book will arm you with the knowledge you need to become an eBay PowerSeller.

   

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How and Where to Locate the Merchandise to Sell on EBay: Insider Information You Need to Know from the Experts Who Do It Every Day

ISBN #: 9780910627870


$24.95

Entrepreneurs in record numbers are setting up shop on eBay, according to a new survey conducted for eBay by ACNielsen Media Research International. More than 724,000 Americans report that eBay is their primary or secondary source of income. In addition to these professional eBay sellers, another 1.5 million individuals say they supplement their income by selling on eBay, according to the July 2005 survey. In the last six months of 2005, eBay members in the United States sold merchandise worth approximately $10.6 billion.

As you can see, finding the customers is not a problem—locating quality items to sell, is the challenge. So what do you do when you are done cleaning out your closet and attics? Where do you find the merchandise you need to sell on eBay? That’s precisely what this new book is about: where to find products that you can buy for a few cents on the dollar and resell for massive profits! This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity.

You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, close out firms, foreign and domestic manufacturers, and places to look in your area. In short you will learn to become a product sourcing pro and make money on eBay with products including: clothing, mixed lots, electronics, tools, furniture, general mixed merchandise, domestics, housewares, antiques, books, shoes, jewelry, toys, gifts, spor
   

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eBay Income: How ANYONE of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay REVISED 2ND EDITION

ISBN #: 9781601384416


$9.95

Anyone can learn the ins and outs of eBay with this new book from Atlantic Publishing Company. They have spent a year putting together this exciting new book for all those who want to join the ranks of selling on eBay.

eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006, eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs.

eBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today!

The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!

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The Complete Tax Guide for E-commerce Retailers including Amazon and eBay Sellers: How Online Sellers Can Stay in Compliance with the IRS and State Tax Laws

ISBN #: 9781601381248


$21.95 (With Companion CD-ROM)

Fed up with the numerous violations of tax law by individuals and businesses selling goods on eBay and other Web sites, the IRS is pushing Congress to make online marketplaces responsible for reporting sales information to the IRS. eBay's own statistics suggest that there are 1.3 million people around the world who make their primary or secondary source of income through eBay, with just over 700,000 of those people in the United States. Last year, an IRS advisory committee recommended that online auction sites be required to file reports of sales transactions with the IRS. The committee also suggested requiring sellers to obtain taxpayer identification numbers, which would let the government track the transactions.

If you are an eBay seller, you may be paying more than you have to in taxes because you have not focused on all that you can deduct. You will learn how to take advantage of the legal tax loopholes available and how to choose the proper, legal business structure. If you run your online selling business in a businesslike manner with intent to profit, you can take deductions for business use of your home and also many other deductions, even though they may produce a loss that reduces the taxes you owe on your day-job income.

You will learn the categories of deductions on the Schedule C, which is the form most small independent businesses must file. You also will learn to use the complete list of deductions to see what kinds of items you should be tracking all year and how to set up your records using a system that tracks those categories, including how to computerize the bookkeeping process. This brand new, up-to-date book covers everything you will need to know to balance the books, including assets and liabilities, keeping track of transactions, payroll, sales tax, balance sheets, keeping a ledger and journal, financial statements, operating accounts, and complete up-to-date tax information. You will learn how to set up a simple, quick, and audit-proof recordkeeping system that works. All this will help you keep money in your pocket and prevent money from going to Uncle Sam. 
 
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How and Where to Locate the Merchandise to Sell on eBay Insider Information You Need to Know from the Experts Who Do It Every Day REVISED 2ND EDITION

ISBN #: 9781601389459


$16.95

In this completely revised new second edition, learn where to find products that you can buy for a few cents on the dollar and resell for massive profits! You will be provided detailed information on wholesalers, drop shippers, closeouts, discontinued merchandise, overstocks, customer returns, liquidators, foreign and domestic manufactures and more. All types of products are covered.

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How to Use the Internet to Advertise, Promote, and Market Your Business or Website With Little Or No Money REVISED 3RD EDITION

ISBN #:9781601389497


$16.95 

Interested in promoting your business and/or web site, but don’t have the big budget for traditional advertising? This totally revised third edition of the bestselling book shows you how to build, promote, and profit from your web site or brick-and-mortar store using the internet, with minimal costs.