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The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time. This is the manual you need to cash in on this highly profitable segment of the retail industry. This new book is a comprehensive and detailed study of the business side of retailing. Anyone should study this superb manual to investigate the opportunities of opening a retail store. If you enjoy meeting people, this may be the perfect business for you, but keep in mind retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, contracts, worksheets, and checklists for planning, opening, and running day-to-day operations. There are plans, layouts, and dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. While providing detailed instruction and examples, the author leads you through finding a location that will bring success. You will learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word ™), how to buy and sell a retail store, basic cost control systems, retail math and pricing issues, sample floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, and pricing formulas. Learn how to set up computer systems to save time and money and how to hire and keep a qualified professional staff. You will meet IRS reporting requirements, plan sales, provide customer service, track competitors, and compete using direct sales. You will handle your own bookkeeping, monthly profit and loss statements, tax preparation, media planning, pricing, copywriting, public relations, and distribution planning. You will get step by step directions for hiring and firing employees, motivating workers, exercising management skills, managing and training employees, and generating high profile public relations and publicity. You will learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, how to keep bringing customers back, how to budget and conduct profit planning development, and get thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition, seasoned retailers will appreciate this valuable resource and reference in their daily activities as a source of ready-to-use forms, Web sites, operating and cost-cutting ideas, and mathematical formulas that can be applied easily to their operations. The companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.