Atlantic Publishing Company Business Management Products

Welcome to Atlantic Publishing Company's Business Book Line. You may use the links on the left hand side of each page to navigate our site and browse extensive pages devoted to our Specialized Book Products Lines. Atlantic Publishing Company is your #1 source for Books, Videos, Training Materials, Tools, and Software for Business, Real Estate, Investment, Personal Finance, Internet, Education, Legal, Home Ownership, Real Estate Investing, Photography, Study Guides, Starting a New Business, eBay, Retirement, Employee Programs, Parenting and much, much more. We have dramatically expanded our product publications to include more than 80 brand new and soon to be released titles. This site was designed with your convenience in mind. You may navigate our extensive pages of items by using drop down menu at the top of this page, or use the links below and in the left border. Orders may be placed by using our On-Line 100% Secure Shopping Cart. We accept most major credit cards and also accept PAYPAL, or you may also order by calling our 24 hour toll free order number at (800) 814-1132. Thank you for visiting Atlantic Publishing Company! If at anytime you need any help finding a product, have a question or concern, you may email us at sales@atlantic-pub.com.

The Complete Guide to Project Management for New Managers and Management Assistants: How to Get Things Done in Less Time A sobering new statistic indicates that less than half of all projects assigned to management are completed, done correctly, finished on time, and under budget. Project management is the discipline of organizing and managing resources so that projects meet their defined scope, time, and cost constraints. As a manager or assistant manager, you will be responsible for many projects, and you will be evaluated on their planning, coordination, and control from inception to completion, including meeting their quality requirements on time and within cost. Projects are critical to the success of any business or organization. They are the activities that result in new or changed products and services. They increase sales, improve customer satisfaction, reduce costs, improve the work environment, and result in countless other benefits. As a manager or assistant manager, you will be evaluated on the success of your project management skills. In this easy-to-read and comprehensive new book, you will learn planning strategies for each phase of project management and for everything from the start-up meeting, to the project's execution and closure, including its scope and information gathering requirements. You will learn how to create a project plan, assess its risk, manage multiple projects, manage organization-wide initiatives, implement project management concepts, and schedule, control, and manage contracts. The information in this new book will help you make the most of your time by efficiently handling your workflow. Managing time effectively within your company will serve to deliver projects on time and increase profits and will make you stand out to your supervisors. You can succeed in real-world project management. The Internet, software, and technology have dramatically changed the way traditional projects have been managed. Online project management software helps your organization share, store, and manage key project information through a central, online location accessible to everyone. There is a complete review of this new technology in this book. In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful project management experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hints, strategies, and secrets for implementing highly effective project management skills, then this book is for you. 978-1-60138-010-4 1-60138-010-0 $24.95 9781601380104
HOW TO WRITE A GREAT BUSINESS PLAN FOR YOUR SMALL BUSINESS IN 60 MINUTES OR LESS—WITH CD-ROM A business plan precisely defines your business, identifies your goals and serves as your firm’s resumé. The importance of a comprehensive, thoughtful business plan cannot be over- emphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, achievement of your goals and objectives. Yet many small businesses never take the time to prepare one. Now it’s easy—and you can do it in less than an hour. This new book and companion CD-ROM will demonstrate how to construct a current and pro- forma balance sheet, an income statement and a cash flow analysis. You will learn to allocate resources properly, handle unforeseen complications and make good business decisions. The CD-ROM, written in Microsoft Word, allows you to simply plug in your own information while providing specific and organized information about your company. Item # 9780910627566 $39.95
Asset Protection for Business Owners and High Income Earners: How to Protect What You Own from Lawsuits and Creditors Congratulations! You have worked hard for many years and have a successful business or perhaps you're are a successful doctor, attorney, CPA or other high income producing individual. Making that money was difficult; now you have to devise a strategy for keeping it. Unfortunately, you are on the radar screen for lawsuits from other businesses, employees, partners, past marriage partners, relatives, possibly the government, and anyone else who thinks they can get at your assets. With a little knowledge and the Internet anyone can find out essentially everything about you including your home, cars, boats, real estate, bank, and investment accounts essentially everything you own. Lawsuits are rampant in this country. Statistics show there is one attorney in this country for every 300 residents; there are an estimated 150,000 people in law school as we speak. On average 80,000 lawsuits were filed in 2006 EVERY DAY. When you are sued, it is too late to protect your assets. You are exposed. Fortunately, you can act now to protect your self and family. In this easy to read and comprehensive new book, you will learn the simple steps you need to do to protect yourself now before there is a problem. We provide numbers of worksheets to help you decide the best plan of action for your financial position and personal needs. You will learn the ins and outs of protecting yourself and your family through the use of legal methods such as corporations, family limited partnerships and trusts, family saving trusts, offshore trusts corporations, and limited liability companies (LLCs). You will learn how to reposition your assets into legal entities that you control, creating bullet-proof security You will learn about irrevocable living trusts, creating and maintaining LLCs, equity stripping techniques, privacy plans, durable powers of attorney, living wills, new bankruptcy legislation, estate planning for high income individuals, testamentary wills, pour-over will. The trick here is to own nothing directly but control everything, legally. Once your assets are repositioned and protected, attorneys mostly working on contingency fees are not going to sue you because they have nothing to gain, and since 98% of all lawsuits are only about the money, how can they legally take it from you? With the sound guidance in this book, you will be able to protect your hard earned assets. 978-1-60138-005-0 1-60138-005-4 $24.95 9781601380050 CLICK HERE for a Book Review of "Asset Protection for Business Owners and High Income Earners: How to Protect What You Own from Lawsuits and Creditors" from Basil & Spice
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs Blog is short for weblog. A weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site. In July 2006 the Pew Internet & American Life Project estimated that the US "blog population has grown to about 12 million American adults", some 8% of US adult internet users. The number of US blog readers was estimated at 57 million adults (39% of the US online population). If you have a product, service, brand or cause that you want to inexpensively market online to the world then you need to look into starting a blog. Blogs are ideal marketing vehicles. You can use them to share your expertise, grow market share, spread your message and establish yourself as an expert in your field, for virtually no cost. A blog helps your site to rank higher in the search engines. This is because Google and the other search engines use blogs because of their constantly updated content. Tiny one person part time businesses use blogs as well as companies like Microsoft, Apple, Nike, General Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are using responsible Blogs and Blog marketing as well as advertising on blogs for one simple reason, It works! And it generates profits immediately and consistently! In addition many blogs earn additional revenue by selling advertising space on their niche targeted blog. In this new groundbreaking book you will learn how to create top-notch Blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your readership list quickly. You will have step-by-step ways to: - Build your business quickly using responsible, ethical Blog marketing - Get your blog into search engines - Learn Blog marketing strategies - Step-by-step guide for increasing Web site traffic with your blog - Leverage your current Web site, - Write effective Blog copy - Write winning subject lines - Get high click-through rates - Format your messages - Increase the response rate of your offer dramatically - Attract Advertisers - Have measurable marketing results with instant feedback In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement a highly effective Blog marketing campaigns and ultimately earn enormous profits, then this book is for you. • 978-1-60138-009-8 • 1-60138-009-7 ITEM #9781601380098 • $24.95 *Winner of the Florida Publishers Association 2009 President's Book Award (Silver Medal - Business): :* *The Secret Power of Blogging by Bruce C. Brown*
365 Low Or No Cost Workplace Teambuilding Activities: Games and Exercises Designed to Build Trust and Encourage Teamwork among Employees Teamwork, effective work teams, and team building are popular human resource topics in today’s business world. Successful teams and teamwork in any organization enhance the accomplishments of the individual and enable your organization to serve customers better. Successful team building will have far reaching ramifications. You will instantly improve the way employees interact with each other and you improve their ability to solve problems. Better problem solving means better efficiency, increased morale and productivity, and decreased stress, turnover, and operating costs. Teambuilding improves communication, leadership, trust, efficiency, crisis management, and fairness. In this new jam-packed book you will find hundreds of new low or no cost teambuilding games, exercises, and activities that frankly are fun, easy, and quickly implemented. You will find step-by-step instructions and hints on what to do and what not to do. The programs detailed in this groundbreaking new book will thrill your employees with humor, fun, exciting, memorable, and unique experiences and challenges, while providing your organization with better communication, improved productivity, and higher profitability. Managers will learn how to work as a team, lead successfully, and how to communicate effectively. The atmosphere produced during these sessions helps to keep employees motivated and dynamic. Employees will learn to work together, eliminate stress and burn out, and appreciate the talents of their co-workers while building a sense of corporate identity. These activities are designed to get full participation, ensuring everyone performs at their highest level, while breaking down barriers, and most importantly, everyone will have fun with little actual cost to your organization. ISBN-10:1-60138-043-7 • ISBN-13:978-1-60138-043-2 • Item #9781601380432 • $ 24.95
Getting Clients and Keeping Clients for Your Service Business: A 30-Day Step-By-Step Plan for Building Your Business Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you’re like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this wasn’t the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services—easily, inexpensively, and most important—profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. ISBN-10:1-60138-044-5 • ISBN-13:978-1-60138-044-9 • Item #9781601380449 • $24.95
Successful Meetings: How to Plan, Prepare, and Execute Top-Notch Business Meetings A study by MCI found that most professionals believe that over 50 percent of meeting time is wasted. More than 90 percent admit to daydreaming in meetings, 73 percent have brought other work, and 39 percent have fallen asleep. You might think that there would be fewer meetings. However, in the survey 46 percent said they attended more meetings than a year ago. Meetings cost time and money. Many meetings end with no results or outcome. How can you be sure you are using your time and money effectively? The answer: with proper training. Even MBA graduates have never had a course in how to plan, organize, and present an effective meeting. That is the subject of this new book which will teach the proper skills and training to get great results—with every meeting, every time! You will learn the checklists for planning your meeting, setting the agenda, strategic planning, how the physical setting can be improved, how to properly open a meeting, handling difficult people and maintaining control, how to assess and evaluate your meetings, and the correct method to end a meeting. Good meetings don’t just happen, they are planned and created. ISBN-10:0-910627-91-6 • ISBN-13:978-0-910627-91-7 • Item #9780910627917 • $24.95
365 Foolish Mistakes Smart Managers Make Every Day: How and Why to Avoid Them Here’s a very surprising statistic: Within the first 18 months on the job, 40 percent of all management newcomers fail by either getting fired, quitting, or receiving a bad review, according to Manchester Inc., a business consulting group. Some first-timers are overwhelmed by their newfound power while some are weighed down by the responsibility. But for most, the overriding concern is to avoid personal failure. This new groundbreaking book will guide the new manager to success and avoid the many common mistakes and pitfalls along the way. You will learn how to face the unique challenges every day in your job and offer detailed and innovative solutions to help you achieve your potential. Learn how to become a true leader who commands respect, commitment, and credibility. Topics include: what it takes to be a manager, how to take charge, how to establish your authority, earn respect and credibility, deal with social issues, how to be a leader, gain the cooperation and commitment of others, manage yourself, interview tips, set realistic goals, coaching skills, creative problem solving, sexual harassment guidelines, how to manage multiple projects and assignments, how to delegate effectively, successful meetings, communication barriers, dealing with interruptions, developing self-confidence, turning around unacceptable performance, dealing with stress, how to write effectively and clearly, how to effectively use e-mail, employees that complain or are disagreeable, and hundreds more. In addition to the comprehensive content in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful managers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to be a great first-time manager, then this book is for you. ISBN-10: 0-910627-75-4 • ISBN-13: 978-0-910627-75-7 288 Pages • Item # 9780910627757 • $21.95 2007 Independent Publisher Book Awards Business/Career/Sales Bronze: 365 Foolish Mistakes Smart Managers Make Every Day by Shri Henkel ForeWord Magazine's Book of the Year Awards Finalist: 365 Foolish Mistakes Smart Managers Make Every Day by Shri Henkel
SUPERIOR CUSTOMER SERVICE: HOW TO KEEP CUSTOMERS RACING BACK TO YOUR BUSINESS— TIME-TESTED EXAMPLES FROM LEADING COMPANIES Many stores and service businesses offer the same products at similar prices, so why do some succeed and others fail? Superior customer service is the answer. In today’s competitive environment, customers can check the price of an item in seconds on the Internet, and place an order for the lowest price. There has to be a reason to come back to your establishment—unique customer service is the key. This new book details how to care for customers and how to make superior service happen, and keep customers coming back to your store or Web site. You will learn practical and innovative tips and tricks that are easy to implement and can be applied immediately. This book is a ready-made, in-house training workshop and step-by-step manual for creating superior customer service. Learn from successful companies what works and what doesn’t to help keep customers racing back to your business. ISBN-10: 0-910627-52-5 • ISBN-13: 978-0-910627-52-8 288 Pages • Item # 9780910627528 • $19.95
HOW TO BUY AND OR SELL A SMALL BUSINESS FOR MAXIMUM PROFIT—A STEP-BY-STEP GUIDE—WITH CD-ROM This book provides a road map of suggestions, insights and techniques for both buyers and sellers. It covers the entire selling process step-by-step—from making the decision of when to sell or buy, through determining how to market the company, to understanding the various legal & financial documents involved in a sale, and on to closing the deal and handling the transition afterwards. This book is geared toward the novice entrepreneur who wants to buy or sell a small business. Topics covered include: finding and evaluating a business to buy and/or sell, how to value a business, raising the necessary capital, evaluating a business financial condition using discounted cash flow, excess earnings, asset value, and income capitalization, brokers, leveraged buyouts, letters of intent, legal and tax concerns and contracts. Item # 9780910627535 $24.95
THE FRANCHISE HANDBOOK: A COMPLETE GUIDE TO ALL ASPECTS OF BUYING, SELLING OR INVESTING IN A FRANCHISE— WITH COMPANION CD-ROM This book is a great resource for both prospective franchisees and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate startup costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations. ISBN-10: 0-910627-54-1 • ISBN-13: 978-0-910627-54-2 288 Pages • Item # 9780910627542 • $39.95
365 Answers About Human Resources for the Small Business Owner: What Every Manager Needs to Know About Workplace Law Finally there is a complete and up-to-date resource for the small business owner. Tired of high legal and consulting fees? This new book is your answer! Detailed are over 300 common questions employers have about employees and the law; it’s like having an employment attorney on your staff. Topics include: equal employment opportunity, age discrimination, Americans with Disabilities Act (ADA), workers or applicants with AIDS, unacceptable job performance, termination, substance abuse, drug and alcohol testing, safety, harassment, compensation policies, job classifications, recordkeeping, overtime, employee performance evaluations, wage and salary reviews, payroll deductions, reduction in wages, pay periods, payroll advances, wage garnishment, severance pay, unemployment compensation, operating policies, ethical standards, open-door policy, suggestions and customer feedback, smoke-free workplace, dress code, work schedule, flexible scheduling, telecommuting, absenteeism, tardiness, confidentiality, employee privacy, electronic communication, responsible use of equipment, e-mail and Internet, prohibited content, copyrighted materials, responsible use of cell phones, security procedures, telephone usage, use of company vehicles, solicitation for outside causes, outside employment, personnel files, release of information, access to files, possession of weapons, improper personal conduct, company benefits, time off, holidays, vacations, sick leave policies, bereavement, jury duty, education and training, leaves of absence, Family and Medical Leave Act, personal or medical leaves not required by law, military leave, insurance, on-the-job accidents or injuries, medical/life insurance, flexible benefit plans, pension, and profit sharing. ISBN-10: 0-910627-78-9 • ISBN-13: 978-0-910627-78-8 288 Pages • Item # 9780910627788 • $21.95
2,001 Innovative Ways to Save Your Company Thousands by Reducing Costs: A Complete Guide to Creative Cost Cutting and Boosting Profits For the small business owner, every dollar you can save by reducing costs goes directly to the bottom line in increased profits. This new book details over 2,000 specific ways that your company can reduce costs today. This is not a “theory” book; there is practical advice on thousands of innovative ways to cut costs in every area of your business. Not only is the idea presented, but the pertinent information is provided such as contact information and Web sites for companies, products, or services recommended. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful small business managers and owners. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning thousands of hints, tricks, and secrets on how to reduce business expenses and increase your profits without increasing sales, then this book is for you. You will discover over 2,000 practical insider techniques and tips that have been gleaned from successful business operators from around the world and tested in real-life businesses applications. You can put this information in place today to reduce expenses and expand profits. Easy to read and understand, this step-by-step guide will take the mystery out of how to reduce costs in several critical areas: office, operations, labor, cost of goods sold, advertising, marketing, human resources, insurance, employee benefits, compensation, pension plans, training, accounting, software, Web site, mailing, shipping and receiving, rent, interest and debt, utilities, and hundreds more. ISBN-10: 0-910627-77-0 • ISBN-13: 978-0-910627-77-1 352 Pages • Item # 9780910627771 • $21.95
HOW TO GET THE FINANCING FOR YOUR NEW SMALL BUSINESS: INNOVATIVE SOLUTIONS FROM THE EXPERTS WHO DO IT EVERY DAY—WITH CD-ROM This new book will provide you with a road map to securing the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book’s real strength is in explaining alternative and creative methods of financing, such as SBA financing, investor angels, IPOs, limited public offerings and venture capital. Essential resources for finding the detailed information you need are included throughout. Item # 9780910627559 $39.95
How To Hire, Train and KEEP The Best Employees For your Small Business - WITH Companion CD-ROM You will learn the fundamentals of sound hiring, learn how to identify high-performance candidates and how to spot evasions. Innovative step-by-step descriptions of how to recruit, interview, hire, train and KEEP the best people for every position in your organization. The book is filled to the brim with innovative and fun training ideas (that cost little or nothing) and ideas for increasing employee involvement and enthusiasm. When you get your employees involved and enthused, you will keep them interested and working with you, not against you. With the help of this book, get started today on building your workplace into one that inspires employees to do excellent work because they really want to! Item #9780910627375 $29.95
How to Read and Understand Financial Statements When You Don't Know What You Are Looking At: For Business Owners and Investors Financial statements are fundamental to any business, large or small. They are actually "report cards" on the performance of the business. When reading them, you will encounter odd terminology, strange calculations, and of course, big numbers. But what insight can they give you as a manager, owner, or investor? How can you use financial statements to manage the business or be a wiser investor without having to become a CPA? And what in the world do some of those terms mean and how do you use them? With the guidance in this book, if you can read a nutrition label or a baseball box score, you can learn to read basic financial statements. There are four main financial statements. They are balance sheets, income statements, cash flow statements, and statements of shareholders' equity. It is important to note that a financial statement does NOT tell the complete story. Combined, however, they provide very powerful information for business owners, managers, and investors. Information is the best tool when it comes to managing and investing wisely. This new easy to follow book will make you an expert on financial statement interpretation including: profit and loss statements (income statements), balance sheets, financial analyses, profit analyses, break-even analyses, and ratios. The book includes an extensive glossary useful lingo and hundreds of hints, tricks, and secrets about how to read these statements and use them to your advantage. 978-1-60138-012-8 1-60138-012-7 $24.95 9781601380128
The Savvy Business Traveler's Guide to Customs and Practices in Other Countries: The Dos and Don'ts to Impress Your Host and Make the Sale So you jump off the plane ready to meet your foreign counterpart and close that big business deal. You are too far away to shake hands so you make a circle with your thumb and forefinger up into the air for all to see, meaning "OKAY!" - to you. There is a problem. We hope you are not in France where it means, "You are a zero," or in Japan where it is a blatant symbol for money, or in Brazil where it is just plain vulgar. Avoiding cultural gaffes such as these is critical to success in international business. Lack of familiarity with the business practices, social customs, and etiquette of any country can weaken your firm's position in the market, prevent it from accomplishing its objectives, and ultimately lead to failure. There are many nuances in communicating with people in other countries, just as there are in America. This new book will be the next best thing to living in a foreign country. It will introduce you to some of the more important cultural differences, based upon a country-by-country break down. You will find country-specific information about business customs and protocol in more than 100 nations worldwide. You will understand business culture, successful communication, social etiquette, and negotiating tactics. With this book, you can proceed confidently through business deals that involve foreign travel and negotiations. Find out about proper gift-giving, business entertainment, travel, security issues, and much more. Some of the cultural pitfalls detailed are stereotypes, personal space, forms of address, demeanor, restroom customs, tipping, social and business visits, greetings and introductions, names and titles, proper manners, proper conversations, business dress, clothing, telephone and computer use, dining, gift giving, smoking, gestures, noises, numbers, calendar dates, time and temperature, holidays, weights and measures, jewelry, religious information, developing relationships, being on time, exchanging favors, and addressing women in business. 978-1-60138-013-5 1-60138-013-5 $24.95 9781601380135
Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization-With Little or No Money Word-of-Mouth Marketing, "WOMM" as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the "buzz" - free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today's most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Item # 9781601380111 $24.95
Your Complete Guide to Making Millions with Your Simple Idea or Invention: Insider Secrets You Need to Know Everyone has had a good idea for a new product or service that would make life more comfortable, easier, or just more fun. What do all these famous inventions have in common: air conditioning, airbags, bandages, barbed wire, blow dryers, can openers, cement, chewing gum, computers, credit cards, doughnuts, jeans, microwave ovens, paper towels, Play-Doh, Post-it Notes, potato chips, roller coasters, safety pins, Scotch tape, skateboards, staplers, straws, sunscreen, typewriters, Viagra, zippers? They were all invented in the United States by American inventors, and they all made fortunes for the inventors and the companies licensing the ideas. If you think you have a great idea for a new product, book, song, or invention, do not be left out. This groundbreaking new book will guide you step-by-step along the way. This book offers a simple, straightforward introduction to how to protect your idea written in layman's terms. This book is written for inventors, not attorneys, and for those that want to save thousands on legal fees protecting their ideas and inventions. If you think you have a great idea or invention, you need this extremely detailed and comprehensive guide to the process. The book covers and easily explains everything needed, from the initial patent search and licensing your idea to filing a successful and financially lucrative application. Even if you ultimately decide to use the services of a patent attorney, which in some cases is recommended, this book will get the process started and still save considerable legal fees. Item# 9781601381453 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Complete Guide to Spotting Accounting Fraud & Cover-Ups: Everything You Need to Know Explained Simply In 2001, major American energy company Enron filed for bankruptcy, and it was soon discovered that the company was awash in accounting fraud and scandals. In the aftermath of the Enron scandal, Kenneth Lay was sent to trial on a 53-count indictment and faced up to 45 years in prison, but died before sentencing could take place. Reportedly, the SEC was seeking more than $90 million from Lay. Jeffrey Skilling was convicted of securities and wire fraud and was sentenced to 24 years and 4 months in prison. He must pay $26 million to restore the company's pension fund. In the end, 16 people pled guilty and another five were found guilty. The scandal and the collapse of the company cost an estimated $70 billion in direct losses. Since the scandal was made public, there has been a virtual domino effect, with big companies like AIG and Health South succumbing to scandal. Accounting fraud costs more than $660 billion a year, and the average organization loses 6 percent of its total revenue to fraud. How can you prevent this from happening to you as an investor, business owner, or a person attempting to acquire or merge with another firm? Read The Complete Guide to Spotting Accounting Fraud & Cover-Ups and you will be able to understand, detect, and avoid accounting fraud. You will learn how to identify fraud, how to spot minor abnormalities that may hide fraud, how to spot forgeries, and how to prove your case, as well as what to immediately suspect and methods for uncovering scams. You will know what signs to look for, including excessive turnover of lawyers and auditors, changing professionals in the middle of a transaction, inconsistent information, and significant declines in stock prices. In addition, you will know how to recognize the common maneuvers, earnings manipulation, premature and fictitious revenue, overvalued assets, undervalued liabilities, bogus revenue, expenses that have been shifted to another period, overstating revenues, understating expenses, and the misuse and misdirecting of funds. This new book is filled with studies and discussions of fraud cases and how they could have been avoided, checklists for detecting accounts misdeeds, and advice from analysts, CFOs, and CPAs. This manual will be an indispensable aid for serious investors, industry pros, acquisition and merger managers, and small business owners alike. After reading this book you will no longer have to worry about accounting fraud and you can increase your company's profits. Item# 9781601382122 $24.95 Click here to read a recent review of "The Complete Guide to Spotting Accounting Fraud & Cover-Ups: Everything You Need to Know Explained Simply"
The Complete Guide to Writing Effective and Award Winning Business Proposals: Step-by-Step Instructions What do you do when you are trying to get your company off the ground and attract new customers? You write a business proposal, which is essentially a bid for business that can be either solicited or unsolicited. Business proposals cannot be thrown together at the last minute; they take a large amount of planning, writing, and revising. The Complete Guide to Writing Effective and Award Winning Business Proposals will walk you through the process, providing you with an easy to follow and easy to understand method of writing a successful business proposal. In this new book you will learn about the various parts of a business proposal, including the cover letter, contact details, executive summary, solution description, success stories, references, costs breakdown, case studies, company profile, methodologies, and project milestones and deadlines. You will also learn the five key elements of effective business proposals: solutions, benefits, credibility, samples, and targeted. Furthermore, you will learn how to write persuasively, how to analyze your proposal, how to write an effective vision or mission statement, how to understand and meet your client's requirements, how to write client-centered proposals, how to establish credibility, and how to structure a letter and a formal proposal. In addition, this book is filled with sample proposals, suggestions, tips, and templates. The Complete Guide to Writing Effective and Award Winning Business Proposals will teach you how to create consistently successful proposals that bring in new clients and contracts and impress your peers and senior management. Whether you are a new business trying to win contracts or you are an established business hoping to pick up some new tips, this book will help you achieve your goals. Item # 9781601382344 $24.95
The Complete Dictionary of Insurance Terms Explained Simply Insurance words and insurance terms can be very confusing. Many people become overwhelmed when faced with insurance forms and documents. Attempting to wade through this information can be disheartening. However, The Complete Dictionary of Insurance Terms Explained Simply will help insurance agents and consumers alike in understanding and explaining insurance terms. This A to Z guide is packed with more than 2,000 complicated terms that are defined in easy to understand language. No category - health, life, automobile, homeowners, renter's, or workers compensation - is overlooked. This new, handy guide is designed to assist insurance agents and consumers by explaining these complicated and confusing terms in jargon-free language. You will not find lengthy and difficult words in the definitions - just short and easy to understand answers. In this book you will find all the answers you will ever need regarding a universe of insurance terms on hundreds of topics, such as accelerated death benefits, beneficiaries, coinsurance, dividends, earned premiums, floaters, guaranty funds, homeowners policies, incurred losses, joint and survivor annuities, key person insurance, laddering, Medicare, no-fault medical, ordinary life insurance, pre-existing conditions, qualified annuities, retrospective rating, solvency, tort reform, umbrella policies, voids, and waivers. The Complete Dictionary of Insurance Terms Explained Simply is the perfect to own and keep as your personal reference, as it contains over 2,000 insurance-specific terms. Because the terms are listed in alphabetical order, you can easily find what you need to know and begin to feel more confident when dealing with all matters of insurance. Item #9781601382375 $21.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Complete Guide to Robert's Rules of Order Made Easy: Everything You Need to Know Explained Simply Robert's Rules of Order have been around since 1876, when Henry Martyn Robert published the first edition of his book, which was then known as the Pocket Manual of Rules of Order for Deliberative Assemblies. The book based its outline on the House of Representatives' meeting procedures and adapted these methods for use in society as a whole. Since these rules debuted, they have become the most commonly adopted parliamentary method in the United States, with approximately 95 percent of all clubs, organizations, and governments practicing them. When the copyrights of the original editions expired, many other Robert's Rules of Order began to surface. Today, many of these books are the same - with one apparent problem: a lack of focus on current trends, specifically the Internet. However, The Complete Guide to Robert's Rules of Order Made Easy emphasizes this fact and stresses how society has changed due to the advent of the Internet. Clubs, organizations, and societies need to know how to meet and communicate online, and this book provides the answer. In this book you will learn about technology, conducting meetings online, communicating online, teleconferences, Web conferences, and Web seminars. You will also learn the proper ways to address and send e-mails, as well as how to communicate using instant messenger software. The Internet has transformed the meeting space, and you need to incorporate these changes into your meetings. Additionally, you will learn about all the more traditional rules, including such things as quorum, abstention votes, votes of no confidence, friendly amendments, proxy votes, executive sessions, points of privilege, parliamentary inquiries, and debates. You will also learn how you can adopt Robert's Rules of Order, how to qualify as a legal meeting, how to follow the standard order of business, how to handle a motion, and how to nominate and elect officers. Also included is a discussion of the various motions, including privileged, incidental, subsidiary, main, and unclassified, as well as the basic by-laws and the required paperwork, such as minutes, treasurer's reports, and committee reports. The Complete Guide to Robert's Rules of Order Made Easy will serve as your guide to conducting orderly and fair meetings in the 21st century. The rules for using the Internet as a meeting and communication space are clearly defined, easy to understand, and simple to apply. 2 chapters--1 on technology and meetings online and communicating online, 2-netiquette, proper wasy to send/ start e-mails, Ims--STRESS in Copy about how things are changing with the Internet and meeting, and how we will cover that. Competing with Dummies book. Item #9781601382597 $19.95 *Winner of the Florida Publishers Association 2009 President's Book Awards (Gold Medal - Business):* The Complete Guide to Robert's Rules of Order Made Easy: Everything You Need to Know Explained Simply by Rita Cook
The Encyclopedia of Small Business Legal Forms and Agreements: A Complete Kit of Ready-to-Use Business Checklists, Worksheets, Forms, Contracts, and Human Resource Documents - With Companion CD-ROM Those who wish they had a resource in which every possible small business form and agreement they have ever encountered was located can breathe a sigh of relief. The Encyclopedia of Small Business Forms and Agreements is the answer, as it will provide small business owners with ready-to-use checklists, worksheets, forms, contracts, and human resource documents. Inside these pages you will find over 250 essential documents for all your hiring, firing, intellectual property, Internet, technology, legal, merger, acquisition, money, fundraising, sales, marketing, and starting a business needs. In essence, this book is a small business survival kit packed with materials you can use for every aspect of your job. This encyclopedia and companion CD-ROM focuses on the issues, situations, and tasks that you, as a small business owner, face every day when running your business, such as incorporation, board and shareholder resolutions, partnership agreements, business plans, insurance, employee applications, employment policies, termination, job descriptions, employee benefits, sales and service contracts, bills of sale, invoices, press releases, raising capital, venture capital, license agreements, confidentiality and non-disclosure agreements, letters of intent, term sheets, domain names, e-commerce contracts, release forms, demand letters, litigation, and arbitration. Included in this comprehensive book are hundreds of easy-to-implement tools, contracts, forms, and checklists that will help you organize your business and make it easier to manage while increasing your bottom line. With its professionally organized format, this book takes you step by step through the valuable forms, which may be easily printed out and customized, thanks to the convenient companion CD-ROM. #9781601382481 $29.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Six Sigma Manual for Small and Medium Businesses: What You Need to Know Explained Simply Six Sigma is a set of practices used to systematically improve processes by eliminating defects, which is any nonconformity of a product or service to its specification. To be Six Sigma compliant, a company must produce no more than 3.4 defects per one million products. If this can be achieved, a company has the potential to save billions of dollars, just as Motorola did. The global communications company reported over $17 billion in savings as of 2006, and over the past decade, companies like Bank of America, Caterpillar, Honeywell International, Raytheon, Merrill Lynch, and General Electric have implemented the practice. However, it is much more difficult to implement Six Sigma and small- and medium-sized businesses, but it is becoming increasingly important to do so, as larger companies now require their supply bases to be Six Sigma compliant. In The Six Sigma Manual for Small and Medium Businesses, you will learn about the two main methodologies involved with Six Sigma, DMAIC (Define, Measure, Analyze, Improve, Control) and DMADV (Define, Measure, Analyze, Design, Verify), as well as various other methodologies advocated by companies around the world, including DCCDI, CDOC, DCDOV, DMADOV, DMEDI, and IDOV. You will also learn about black, green, and yellow belts; the key roles for successful implementation; cost savings; training; responsibilities; and terms specific to Six Sigma. In addition, you will learn how to avoid the common pitfalls and traps found during implementation, how to understand the statistical tools and problem solving techniques, and how to become certified. Also included are detailed examples, diagrams, and practical exercises to help you master the concepts of Six Sigma. Ultimately, you will discover how to improve the quality of your processes and products while increasing customer satisfaction and saving billions of dollars. The Six Sigma Manual for Small and Medium Businesses is for the company that has already implemented the process, an organization who may be considering it, students who want to learn it to make themselves more marketable, and business professionals who need a refresher course. Whatever your reason for reading this book you will find practical advice and tips for successfully learning about and implementing Six Sigma. Item# 9781601382337 $24.95
How to Get Your Amazing Invention on Store Shelves: An AZ Guidebook for the Undiscovered Inventor Ideas are everywhere. People are constantly thinking up better ways to do things and make peoples' lives easier. Every year, more than 1.6 million new patents are filed worldwide and millions of new ideas sit on the desktops of basement inventors waiting to be turned into the ultimate money making, life altering product that they have dreamed of creating since childhood. Turning those ideas into marketable products though can be an incredibly lengthy, complex process, especially for the independent inventor with limited resources. In this age of the self-made celebrity, expert, and business owner, there is no reason why you cannot market your inventions as well and create a demand for your amazing new idea. With the help of this comprehensive guide to the invention marketing process, you will learn everything you need to know to go from independent inventor to profiting entrepreneur. It starts with knowing exactly what the current independent inventor is dealing with the market climate and how things like the Internet have fundamentally changed how new products are presented. You will learn how to start commercializing what, to this point, has only been an idea researching the industry into which you are trying to enter, how long to wait, what the actual value of your product is opposed to the perceived value and how you can calculate that actual value, and how licensing and marketing work on a fundamental level. You will learn the ins and outs of the patent process and what you need to do to protect every exceptional idea you ever develop. To supplement your patent, you will learn how to time the marketing of your product to best take advantage of a fresh patent without showing your hand. The value of test marketing and interviewing an audience of demographically valuable individuals will be explained in full detail alongside the costs and timetables for submitting your product and preparing it for licensing. The nuts and bolts of approaching potential licensees is discussed, with specific instructions as to how you can contact them, promote your product, and make them realize that they cannot do without your invention. Many inventors and business owners were interviewed in the process to gather an industry perspective that you cannot find anywhere else. Determining the market value and creating a joint venture are discussed along with the legal implications of licensing your product and making sure you receive the proper royalties for the work you do. You will be provided with the information you need to make sure you get paid properly for everything you do and an easy walkthrough to the process of negotiating a contract, no matter how little experience you have in the business world. For any inventor with an idea in hand and a desire to share it with the world, this book provides a complete guide for everything you need to do to see your invention on store shelves in no time. Item#9781601383020 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
Choosing the Right Legal Form of Business The Complete Guide to Becoming a Sole Proprietor, Partnership, LLC, or Corporation According the United States Small Business Administration's most recently released date, there are more than 9 million small businesses in the United States and almost 250,000 new ones started every year. Of those new businesses, half will fail in the first 12 months and part of that failure is due to the lack of information about how to start and develop that business. Without the right legal form of business, you may end up paying too much in taxes, failing to comply with certain laws, or miss out on certain breaks that you deserve. This book provides you with a complete guide, discussing all four major forms of business, which one is right for you, and how your decision may affect you in the future. The first thing you will read about is the list of nonlegal issues you need to deal with before you start the business creation process. In addition, you will learn which form of business is ideal for your particular situation with a short overview of each type, a comparison of what each offers, and how the legal implications of each might apply to you. You will learn specifically how to choose between an LLC and a corporation in instances where it might not be immediately clear which is best for you. You will also learn which special business structures are best suited to your needs if you do not fit into any of the four primary categories. The process of structuring a partnership is outlined, along with how to create a written agreement and how to change a partnership after the business has been created. You will also learn how to create a corporation, including the structure you will use, how to establish financing, the compensation you will provide yourself, whether you need a lawyer, the 13 step process of starting and filing your corporation, and what you need to do immediately afterwards. The number of members needed to create an LLC is provided as well, along with how to structure management and determine financing and compensation. Hours of careful interviews were conducted with successful small business owners and legal experts to help create a comprehensive collection of materials that will guide you through the processes above, as well as how to handle transition of ownership and the extended process of naming your business - including the legal implications of this process, what you need to know about trademarks and service marks, how to protect your own trademarks, and where to do name searches. The licensing and permit processes, as well as the tax structures for each business type, are included for federal, state, and local laws, while additional information is provided on how to build your home based business as opposed to one in a physical location. If you are looking to create a new business and do not know which format is best for your needs, this book will walk you through each step of the selection process, making sure your new business meets all applicable laws and regulations. Item#9781601383013 $24.95
The Encyclopedia of Business Legal Forms and Agreements: A Complete Kit—With Companion CDROM Have you ever tried to find a form that you need for your business and realized that you have no idea where to look or even if you have the right form? Starting a new business alone requires more than 20 different forms, depending on which state you live in. Hiring a new employee will require dozens more - tax documents, nondisclosure agreements, contract agreements, and a dozen other forms to ensure your employee is established within your company. Do you really want to spend hours each time you need new form trying to find out which forms you need and whether you have completed them properly? No one does and with this complete kit, full of every business legal form and agreement you would ever need, you will never need to again. With this kit, you will have a complete encyclopedia of crossreferenced, fully organized forms for every possible contingency. You will find the forms in order of category - including forms for business startup, taxes, contract agreements, hiring new employees, intellectual property rights, collaborations with other companies, and many more categories. It doesn't matter if you have just started your new business or if you are in year six; you will need a litany of forms to keep it running and that means you need to be prepared with all of the necessary resources at your disposal, both to tell you which forms you need in a given situation and how to fill those forms out. Each form comes with specific instructions, including where the form must be sent, what differences might occur between local and state laws, and the various legal implications that might accompany a specific form. You will receive invoicing templates, hiring contracts, bidding sheets, incorporation documents, legal notices, court motions, collections forms, settlement forms, corporation management documents, legally binding demands for payment, any form of contract you can imagine, and dozens more examples of the most commonly used and misunderstood legal forms and agreements your business might need. Included is a companion CDROM to make the process of navigating and finding the right document and filling it out that much easier. Use the book in conjunction with the CDROM to fill each and every legal notice or agreement you need out properly. For any business, large or small, that is looking for the definitive resource on the documents that maintain the legal and operational status of their company, this guide is a necessary addition to your resources. Item#9781601383075 $29.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The AZ Guide to Federal Employment Laws For the Small Business Owner The number of small businesses in the United States is astounding. According to the most recent U.S Census data, there are more than 8.8 million businesses with less than 20 employees, with more than 21.3 million employees spread out among those businesses. The shear volume of individuals who do not work for a massive corporation is growing exponentially every year and the result is a lot of confusion on the part of small business owners who are struggling to understand the complicated federal employment laws that dictate how they must handle those employees. With this comprehensive AZ guide to the federal employment laws that dictate the practices you must follow, you will learn every possible detail you will ever need to know to stay ahead of the government's requirements and run a successful business. There are more than 20 Federal acts that are designed to keep the workers of this country protected against various forms of discrimination, poor treatment, and negligence on the part of the employer. You will learn the intricate details of each of these federal acts and how they apply to you and your business. You will learn everything that applies to you in regards to age discrimination, disability discrimination, equal pay requirements, affirmative action, civil rights enactments, worker retraining, and dozens more acts such as OSHA, ERISA, EPPA, COBRA, SOX, PDA, and NLRA acts that enforce the standards of employment for millions of companies around the nation. You will learn which laws your company specifically must follow and how state laws might further designate what you need to know when hiring and employing a new worker. A run down of each kind of business and how certain laws, such as OSHA and other worker safety laws will apply more restrictively to you. You will be shown exactly how each of these laws is enforced and what you can expect if you fail to do so - including the requisite fines, possible sanctions, or even loss of licensing in certain cases. Many industry professionals have been interviewed to share their insights on the employment laws in this country, providing a more complete view of how you can adhere to and follow these laws effectively. The tools you need, including the forms and agency addresses and contacts, to comply with these laws are provided in their entirety, along with the federal and state agencies that you will be dealing with intricately in the weeks to come. A comprehensive listing of resources that are designed to help you make the right decisions and complete the necessary steps for each hire you make is also provided, annotated to show you which laws coincide with which resources. If you are considering starting your own business or are starting to expand and hire more employees, this book will provide every detail you need to effectively manage and maintain your growing workforce. Item#9781601383082 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
Everything You Need to Know About Asset Allocation — How To Balance Risk & Reward to Make It Work for Your Investments Anyone who has ever managed to effectively invest enough money to become wealthy has done so through asset allocation – the effective means by which they placed their money in a multitude of different channels to make sure no one failure would greatly affect them. This type of investment has made many individuals quite wealthy and even the world’s wealthiest continue to keep their money invested in such a way – including the nearly $1 Trillion dollar investments of Abu Dhabi, the world’s largest sovereign wealth fund in the world according to Business Week magazine – effectively invested in more than 25 countries and 200 different channels. While you will not necessarily have that wide of an allocation of your assets, you will find that the path to your successful investments is through proper allocation in domestic markets. This book guides you through the process of how this advanced investment technique works and what you need to do to make it work for you effectively. You will learn how to start the planning process early and to know what your goals are before you even start looking at your assets. You will learn how to understand the fundamental risks in every one of your investments and what they will mean for you. The basics of asset allocation from the simplest details to the most complex forms are explained to ensure you understand where your money will be going. You will learn the ins and outs of multi-asset class investing, the framework for selecting investments and the basics of equity investments including U.S. and international equities. You will learn how fixed income investments can be made and how to start looking at real estate as a source of asset allocation. From throughout the financial community, experts and practiced investors have been interviewed and their insights compiled in this book to help you understand the basics of alternative investment, portfolio building and successful management of risk and investment. You will learn the various expenses you might incur in investment and how to seek and find top notch advice. You will learn who the top mutual fund providers are and will be given lists of the top providers of advice, services, and information in the world of asset allocation. Your asset allocation needs, regardless of your financial situation, can and will be met with the information in this guide. #9781601383228 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Complete Guide to Making Environmentally Friendly Investment Decisions: How To Make a Lot of Green Money While Saving the Planet Today, the world has awakened to a monumental, historic crisis – the issue of climate change and the environmental impact by our big businesses and governments. For many, this means a reexamination of how they make investments and what that can mean for their portfolio and for the planet. From sustainability investment to technological investments in companies that further the cause of environmental care, the cause for ethical, green investment has risen by more than 300 percent since 1993 according to AltAssets, a company that strives to provide investors with viable alternatives for asset allocation in companies that are in line with their own philosophical points of view. This book takes the idea of environmentally friendly investment options and expands on it – providing for you, the reader, the absolute best ways to diversify your portfolio, increase your returns, and invest with a good conscious all the same time. You will learn the fundamental basics of what impacts the environment negatively and what makes an impact negative. You will learn how you can start analyzing businesses from the outset, and what specific details you should always be looking for. Learn what good investments are and what are bad investments, with a series of real world examples designed to walk you through how an individual can clean up their portfolio to only reflect the right kinds of investment. Learn what your own environmental impact is outside of your finances and how you can start making changes in every aspect of your life to combat these issues. With so many people starting to take a closer look at the environmental impact of financial decisions, many experts on the topic have started to appear and of those experts a select few have been interviewed and asked their thoughts on the matter of choosing the right companies for this book. You will learn what the best industries are out there and what the best options for your money are. You will learn what they really mean when they say they are “carbon neutral” and how to find out if a company is truly carbon neutral or if they are just buying credits from companies that truly are carbon neutral. Learn how to read between the fuzzy lines that the EPA gives companies to work with and how to finally start making the right decisions with your portfolio with this book in hand. #9781601383235 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
How to Make Your Own Patent Drawings and Save Thousands: Everything You Need to Know Explained Simply The full cost of filing and receiving a patent can be anywhere from $2,000 to $10,000 depending on what you need to complete the process. For those who have spent their entire lives developing an idea and a patentable process, it can be incredibly frustrating to know you have to wait just that much longer to pay for the applications, legal forms, and most of all, the patent drawings necessary to move forward. But, if you have the right tools and the right knowledge of everything the government needs from you in a patent drawing, you can bypass much of what has plagued companies and inventors everywhere for decades. This book has been designed to guide you in the process of developing and producing your own patent drawings in a manner that ensures you can skip over an entire overly expensive step in the process, designing your own drawings and moving that much closer to your patents. You will learn the basics of starting to draw and how to start using various perspectives to and drawing methods to capture real world objects. Learn perspective foreshortening and how to effectively use a pen, ruler, and other drawing instruments. Learn the basics of drawing with a computer and how to start using a camera to supplement your drawings. Learn what tools you need for your drawings and how to start tracing things to speed up the process. Learn how to draw from your imagination and how to draw to scale effectively. You will learn how to use graphical symbols and how to practice enough to get the process correct. The best patent drawers in the industry have been interviewed and their advice is included in this guide to help you learn how they got started and what they recommend to effectively present your imagery to the Patent office. You will learn how to use CAD software, how to start drawing utility patents, and design patents. And most importantly, you will learn what the various standards of work are for patent drawings, from mediums and arrangement to lines, legends, scale, and copyright issues. If you are considering getting a patent and are not excited to pay anywhere between $2,000 and $10,000 for your patent drawings this book is for you. #9781601383242 $29.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Complete Dictionary of Accounting & Bookkeeping Terms Explained Simply Accounting and bookkeeping can quickly become the bane of any new business, providing a great deal of headache and problems for even the most seasoned and technically proficient business owners. Hiring an accountant for your small business can cost anywhere between $1,000 and $10,000 – an expense many cannot afford – and trying to memorize the hundreds or even thousands of terms necessary understand the complex world of bookkeeping can seem altogether too daunting to undertake. Yet, for those that do master their own bookkeeping, those thousands of dollars can be saved and reinvested in your business immediately. This book was written for every small business owner who feels they do not have a full grasp of what they are doing with their profits, expenses, payroll, and taxes and would like to take more control of them. You will learn every possible method you need to understand and speak the language of your accountant and bookkeeper or to take over the process yourself. Learn the hundreds of necessary terms and the methods used by these two fields. Learn the different abbreviations used in the industry and what you will need to properly use this book, from the proper times to use terminology to the effective means by which to fill out your tax forms, records, and other forms. Finally, benefit from the table of detailed accounting information, from conversion charts to up-to-date tax information so that you can start understanding the complex world of your bookkeeping today and take control of your finances. #9781601383259 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.
The Complete Guide to Selling and Marketing to Affluent Customers: Everything You Need to Know to Attract and Keep Wealthy Customers The world is full of potential customers, but there are none more desirable than those considered among the wealthiest - the affluent top percent that carry a huge percentage of the world's wealth. Careful about their investments and largely careful about their purchases, it can be hard to effectively market a product or service to the affluent, but for those that manage to do so, it is possible quickly join their ranks, building on word of mouth and effective service to become a top service or producer to the world's most prominent, richest people. This book guides you through the tightrope walk that is selling to the affluent - showing you how you too can attract the world's top customers and keep them with you for the long haul. In this book, you will learn everything you need to know to start selling yourself and your ideas to anyone, especially the affluent. You will learn what sells an idea and what sinks it. Then you will carry on learning the various different styles of persuasion and how to read your audience so that you know which style to use to effectively reach them. You will learn how to contact people and how to start connecting ideas to human beings and what they want. You will learn the fundamental process of building a working relationship with your target audience and how to present yourself as they would like to see you, mirroring their ideals and beliefs. Both successful salespeople and affluent men and women have been interviewed for this book and their advice has been compiled to show you exactly what you can do to reach this highly sought after demographic. Learn how to know what rich people want and what they are willing to buy. Learn how they think about their purchases and how you can speak a common language and respect their beliefs to build rapport. Give them reasons to say yes and state your case clearly with memorable personal touches in your sales pitch, as outlined in this guide, and you will start successfully reaching your audience exactly as outlined in this book. #9781601383273 $24.95 THIS ITEM IS IN PRE-RELEASE. THE ANTICIPATED RELEASE FOR PURCHASE IS: SPRING 2010 CLICK HERE TO BE NOTIFIED WHEN THIS PRODUCT IS RELEASED.