Atlantic Publishing Company E-Books

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eBay Income: How ANYONE of Any Age, Location and/or Background Can Build a Highly Profitable Online Business with eBay

EBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. EBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational.

EBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today!

The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay! ISBN-10: 0-910627-58-4 • ISBN-13: 978-0-910627-58-0 288 Pages • Item # EBY-01 • $24.95

Purchase the E-Book for this title and Download Immediately!. Upon checkout you will be provided with a hyperlink to the E-Book file and Contents of the CD-ROM. This link is valid for 48 hours and allows you to download the E-Book twice (in case you have any interruption downloading). Download the E-Book Version 9781601380630 $24.95

eBay Income: How ANYONE of Any Age, Location and/or Background Can Build a Highly Profitable Online Business with eBay

The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their living on eBay every day—and they talked.

We spent countless hours researching, interviewing and e-mailing eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on eBay, then this book is for you.

The experts chronicled in this book earn $1,000 to $150,000 per month through eBay. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies that you need to sell more with less time and effort.

With over 430,000 sellers make a living off eBay today, there is no reason you shouldn’t become financially successful. This book will arm you with the knowledge to become an eBay PowerSeller. ISBN-10: 0-910627-64-9 • ISBN-13: 978-0-910627-64-1 288 Pages • $21.95

The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions

How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Interested in promoting your business and/or Web site, but don’t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. ISBN-10: 0-910627-57-6 • ISBN-13: 978-0-910627-57-3 288 Pages • $24.95

How to Use the Internet to Advertise, Promote and Market Your Business or Web Site—With Little or No Money

Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today

Standing out in the turmoil of today’s Internet marketplace is a major challenge. There are many books and courses on Internet marketing; this is the only book that will provide you with insider secrets. We asked the marketing experts who make their living on the Internet every day—and they talked. Online Marketing Success Stories will give you real-life examples of how successful businesses market their products online. The information is so useful that you can read a page and put the idea into action—today!

With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today’s successful Internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up-sell, oversights to avoid, and how to steer clear of years of disappointment.

We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful
e-commerce marketers. This book not only chronicles their achievements, but is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) with your Web site, then this book is for you.

Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort. ISBN-10: 0-910627-65-7 • ISBN-13: 978-0-910627-65-8 288 Pages • $21.95

Online Marketing Success Stories: Insider Secrets from the Experts Who Are Making Millions on the Internet Today

The Waiter & Waitress and WaitStaff Training Handbook: A Complete guide to the proper steps in service for Food & Beverage Employees

This new training handbook was designed for use by all food service serving staff members. The guide covers every aspect of restaurant customer service for the positions of host, waiter or waitress, head waiter, captain, and bus person. The detailed performance of each position is described for different types of establishments, and all types of service including French, American, English, Russian, Family-Style and Banquet. It provides step-by-step instructions on:

hosting o seating guests o taking/filling orders
loading/unloading trays o table side service o setting an elegant table o folding napkins o centerpieces o promoting specials
promoting side orders o handling problems o difficult customers
managing tips and taxes o getting customers to order quickly handling questions o handling the check and money
Plus, learn advanced serving techniques such as flambé and carving meats, fish, and fruits. Also, a chapter is devoted exclusively to food safety and sanitation. An excellent foundation for your organization's training program! 144 pgs.

THE FOOD SERVICE MANAGER’S GUIDE TO CREATIVE COST-CUTTING AND COST CONTROL: OVER 2,001 INNOVATIVE AND SIMPLE WAYS TO SAVE YOUR FOOD SERVICE OPERATION THOUSANDS BY REDUCING EXPENSES

This is one of the very few books written for existing operators in both the commercial and non-commercial sectors. You will find over 2,001 practical, insider techniques and tips that have been gleaned from successful operators from around the world and tested in real-life food service businesses. You can put this information in place today to reduce expenses and expand profits. Easy to read and understand, this step-by-step guide and will take the mystery out of how to reduce costs in four critical areas: food, beverage, operations and labor.

THE PROFESSIONAL BAR & BEVERAGE MANAGER’S HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL BAR, TAVERN AND NIGHT CLUB—WITH CD-ROM

A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology. All this and more is
detailed in this new inclusive guide. More than just recipes, it will show you step by step how to set up, operate and manage a financially successful beverage operation. This book is ideal for professionals in the hospitality field as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline your bar or
beverage operation. Existing operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites and operating and cost cutting ideas.

The companion CD-ROM contains all the forms from the book for easy use in a PDF format, and a 100+ page business plan in Microsoft Word.

THE PROFESSIONAL CATERERS HANDBOOK: HOW TO OPEN AND OPERATE A FINANCIALLY SUCCESSFUL CATERING BUSINESS—WITH CD-ROM

Do you need a comprehensive book on how to plan, start and operate a successful catering operation? This is it--an extensive, detailed manual that shows you step by step how to set up, operate and manage a financially successful catering business. No component is left out of this encyclopedic new book explaining the risky but potentially highly rewarding business of catering. Whether your catering operation is on-premise, off-premise, mobile, inside a hotel, part of a restaurant, or from your own home kitchen—you will find this book very useful.

You will learn the fundamentals: profitable menu planning, successful kitchen management, equipment layout and planning, and food safety and HACCP. The employee and management chapters deal with how to hire and keep a qualified professional staff, manage and train employees, and report tips properly in accordance with the latest IRS requirements. The financial chapters focus on basic cost-control systems, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning. You’ll also master public relations and publicity, learn low-cost internal marketing ideas, and discover low-and no-cost ways to satisfy customers.

One section of the book is devoted to home-based catering entrepreneurs. With low startup costs and overhead, a home-based catering business can be an ideal do-it-yourself part-or full-time business. Another section is for restaurateurs that wish to add catering to their restaurant operation. A successful restaurant’s bottom line could be greatly enhanced by instituting catering functions in slow hours or “down time.” For example, many restaurants are closed on Saturday afternoons, so this would be an ideal time to create a profit by catering a wedding

This book is also ideal for professionals in the catering industries, as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline your catering operation. Existing operators will appreciate the valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations.

The new companion CD-ROM contains all the forms from the book in a PDF format for easy use, plus a 100+ page business plan in Microsoft Word.

The Responsible Serving of Alcoholic Beverages : A Complete Staff Training Course for Bars, Restaurants, and Caterers

RSA-01 $49.95 With Companion CD Rom
288 Pages Soft cover, ISBN 0-910627-63-0

From Foreword Magazine: Restaurants. THE RESPONSIBLE SERVING OF ALCOHOLIC BEVERAGES: A COMPLETE STAFF TRAINING COURSE FOR BARS, RESTAURANTS, AND CATERERS by Beth Dugan, MS (Atlantic Publishing Company, b/w photographs and illustrations, with CD-ROM, 373 pages, softcover, $49.95, 0-910627-63-0): covers legal issues, handling difficult customers, how alcohol affects the body, and other topics related to serving alcohol; designed in part to help establishments reduce lawsuits and liability insurance premiums.

This New Book & CD Rom incorporates the legalities and responsibilities of serving alcohol either behind a bar, at a table, or at an off-premise function. Alcohol sales are an important source of revenue for many establishments. However establishments may face the potential for civil and criminal liability should one of your customers become intoxicated and cause damage to themselves, others or property. Good management and employee training is the key to preventing these problems before they become an issue. The Responsible Serving of Alcoholic beverages training course provides management and liquor service staff with the knowledge and awareness necessary to responsibly serve alcohol in licensed premises. Covers: Alcohol and Legal Issues, Understanding BAC Levels, responsible serving, ID Checking, Handling difficult customers, Designated Drivers,How alcohol effects the body, identifying and handling problem situations, Minors & Fake Id's,Learn how to reduce liability lawsuits, Local Law Enforcement issues, reduce liability insurance coverage premiums, a complete and comprehensive yet inexpensive in-house training program.

The Encyclopedia Of Restaurant Forms: A Complete Kit of Ready-to-Use Checklists, Worksheets and Training Aids for a Successful Food Service Operation

If you're in the process of starting a new restaurant or are managing an existing food service operation, this is the one book you need to do it right. Always wanted a personal assistant at your disposal? Now you will have one, in book form! Designed to save the food service manager both time and money, you won't know how you got along before with out it.

For the new and veteran food service operators alike, this book is essentially a unique "survival kit" packed with tested advice, practical guidelines and ready-to-use materials for all aspects of your job. The book and companion CD-Rom focuses on the issues, situations and tasks that you face daily in your management role as leader, manager, arbitrator, evaluator, chairperson, disciplinarian and more; from working with difficult customers and employees to ensuring the profitability of your operation.

Included in this book are hundreds of easy-to-implement tools, forms, checklists, posters, templates and training aids to help you get your operation organized, and easier to manage while building your bottom line! The material may be used as is or readily adapted for any food service application. For example, you'll find a practical form to use when interviewing employees, a template for developing an employee schedule and checklists for examining the food service operation and preparing a budget.
Expertly organized, this unique book takes you step by step through each department of a restaurant, caterer, hotel and non-commercial operations. Among the topics covered are management principles of planning, organizing, coordinating, staffing, directing, controlling and evaluation; product purchasing, receiving, storing and issuing, preparation and service; employment and personnel practices; and management of equipment and money.

This manual will arm you with the right information to help you do your job. Keep it on your desk for continual reference. The many valuable forms contained in this work may be easily printed out and customized from the companion CD-Rom. There are over 488 ready-to-use business forms, checklists, training aids, contracts and agreements!

NEW! The Encyclopedia Of Restaurant Training: A Complete Ready-to-Use Training Program for All Positions in the Food Service Industry

Training is an investment for the future, the only foundation on which success can be built. Training delivers excellence in product and performance, elevating a good restaurant into a great one.

Training will keep the skills of its employees and management sharp. But in no other industry is its absence or presence as obvious as it is in the food service industry. It is hard to find good, qualified employees, and even harder to keep them. In addition, unemployment levels are low, and competition for qualified workers is tough. What's the answer? Training! Constant training and re-enforcement keeps employees and management sharp and focused, and demonstrates the company cares enough to spend time and subsequently money on them. And that's precisely what this new encyclopedic book will do for you - be your new training manager.

The first part of the book will teach you how to develop training programs for food service employees, and how to train the trainer. The book is full of training tips, tactics and how-tos that will show you proper presentation, and how to keep learners motivated both during and after the training. The second part of the book details specific job descriptions and detailed job performance skills for every position in a food service operation, from the general manager to dishwasher. There are study guides and tests for all positions. Some of the positions include General Manager, Kitchen Manager, Server, Dishwasher, Line Cook, Prep Cook, Bus Person, Host/Hostess, Bartender, Wine & Alcohol Service, Kitchen Steward, Food Safety, Employee Safety, Hotel Positions, etc. Specific instructions are provided for using equipment as well.

HACCP & Sanitation in Restaurants and Food Service Operations: A Practical guide based on the USDA Food Code-With Companion CD-ROM

According to the FDA, it is estimated that up to 76 million people get a food-borne illness each year. Since people don't go to the doctor for mild symptoms, the actual number of illnesses can't be known. But 5,000 people a year die from food-borne illness in the United States, and many others suffer long-term effects.

Most all of this sickness and death could have been prevented with the proper procedures that are taught in this comprehensive book. If these numbers don't upset you, realize that a food-borne outbreak in your establishment can put you out of business, and certainly if the business survives it will be severally damaged, this of course after the lawsuits are resolved. If you do not have proper sanitation methods and a HACCP program in place, you need to remedy that today.

How To Communicate with your Spanish & Asian Employees: A Translation Guide for small business owners

This book includes definitions of common Spanish and Chinese words arranged by such categories as workplace items, foods, greetings, interview questions, introductions, time numbers, days of the week, months, colors, etc. A clean, crisp layout and detailed treatment of words ensure accurate translation and allow the user to grasp the important nuances of the language quickly. The entire book is duplicated in both Spanish, English and Chinese so both English-speaking and non-English-speaking persons can easily use it. Includes a CD-Rom employee handbook in Spanish and Chinese.

199 Pre-Written Employee Performance Appraisals: The Complete Guide to Successful Employee Evaluations and Documentation: With Companion CD-ROM

No matter what type of business or even nonprofit organization you are managing, a written performance appraisal is good management. Employee reviews can serve as a platform for employees to bring forth questions and concerns. This can help increase employee dedication, creativity, and job satisfaction. Reviews allow you to evaluate employees for increased responsibilities and future promotions. You will have written records of your employees’ performance, get more productivity, and clearly set compensation. Employee appraisals are critical to your organization, but are time-consuming to write. This new book and companion CD-ROM is your solution. You will produce professional-quality performance reviews in minutes. The book provides over 199 pre-written employee phrases you can insert into a blank employee appraisal form. The evaluations are professional, constructive, and direct. See the accompanying CD-ROM for 25 different categories to evaluate your employee in. Each category includes at least 8 different phrases you can choose from to describe your employee’s performance in that category. Pick and choose which categories you would like to include in your employee’s performance appraisal and how you want to describe your employee’s performance in that category and then just insert them all into the prepared appraisal form. ISBN-10: 0-910627-76-2 • ISBN-13: 978-0-910627-76-4 320 Pages.

How To Hire, Train and KEEP The Best Employees For your Small Business - WITH Companion CD-ROM

You will learn the fundamentals of sound hiring, learn how to identify high-performance candidates and how to spot evasions. Innovative step-by-step descriptions of how to recruit, interview, hire, train and KEEP the best people for every position in your organization.

The book is filled to the brim with innovative and fun training ideas (that cost little or nothing) and ideas for increasing employee involvement and enthusiasm. When you get your employees involved and enthused, you will keep them interested and working with you, not against you. With the help of this book, get started today on building your workplace into one that inspires employees to do excellent work because they really want to!

Purchase the E-Book for this title and Download Immediately!. Upon checkout you will be provided with a hyperlink to the E-Book File and Contents of the CD-ROM. This link is valid for 48 hours and allows you to download the E-Book twice (in case you have any interruption downloading). Download the E-Book Version 9781601380661 $29.95

365 WAYS TO MOTIVATE AND REWARD YOUR EMPLOYEES EVERY DAY— WITH LITTLE OR NO MONEY

This new book is packed with hundreds of simple and inexpensive ways to motivate, challenge and reward your employees. Employees today need constant re-enforcement and recognition—and here’s how to do it. With real life proven examples and case studies from actual companie, you can use this book daily to boost morale, productivity, and profits. This is your opportunity to build an organization that people love to work at with these quick, effective, humorous, innovative and simply fun solutions to employee work challenges. Make your business a happy place to work, and reap the benefits.

365 Answers About Human Resources for the Small Business Owner: What Every Manager Needs to Know About Workplace Law

Finally there is a complete and up-to-date resource for the small business owner. Tired of high legal and consulting fees? This new book is your answer! Detailed are over 300 common questions employers have about employees and the law; it’s like having an employment attorney on your staff.

Topics include: equal employment opportunity, age discrimination, Americans with Disabilities Act (ADA), workers or applicants with AIDS, unacceptable job performance, termination, substance abuse, drug and alcohol testing, safety, harassment, compensation policies, job classifications, recordkeeping, overtime, employee performance evaluations, wage and salary reviews, payroll deductions, reduction in wages, pay periods, payroll advances, wage garnishment, severance pay, unemployment compensation, operating policies, ethical standards, open-door policy, suggestions and customer feedback, smoke-free workplace, dress code, work schedule, flexible scheduling, telecommuting, absenteeism, tardiness, confidentiality, employee privacy, electronic communication, responsible use of equipment, e-mail and Internet, prohibited content, copyrighted materials, responsible use of cell phones, security procedures, telephone usage, use of company vehicles, solicitation for outside causes, outside employment, personnel files, release of information, access to files, possession of weapons, improper personal conduct, company benefits, time off, holidays, vacations, sick leave policies, bereavement, jury duty, education and training, leaves of absence, Family and Medical Leave Act, personal or medical leaves not required by law, military leave, insurance, on-the-job accidents or injuries, medical/life insurance, flexible benefit plans, pension, and profit sharing. ISBN-10: 0-910627-78-9 • ISBN-13: 978-0-910627-78-8 288 Pages •

HOW TO WRITE A GREAT BUSINESS PLAN FOR YOUR SMALL BUSINESS IN 60 MINUTES OR LESS—WITH CD-ROM

A business plan precisely defines your business, identifies your goals and serves as your firm’s resumé. The importance of a comprehensive, thoughtful business plan cannot be over- emphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, achievement of your goals and objectives. Yet many small businesses never take the time to prepare one. Now it’s easy—and you can do it in less than an hour. This new book and companion CD-ROM will demonstrate how to construct a current and pro- forma balance sheet, an income statement and a cash flow analysis. You will learn to allocate resources properly, handle unforeseen complications and make good business decisions. The CD-ROM, written in Microsoft Word, allows you to simply plug in your own information while providing specific and organized information about your company.

HOW TO BUY AND OR SELL A SMALL BUSINESS FOR MAXIMUM PROFIT—A STEP-BY-STEP GUIDE—WITH CD-ROM

This book provides a road map of suggestions, insights and techniques for both buyers and sellers. It covers the entire selling process step-by-step—from making the decision of when to sell or buy, through determining how to market the company, to understanding the various legal & financial documents involved in a sale, and on to closing the deal and handling the transition afterwards. This book is geared toward the novice entrepreneur who wants to buy or sell a small business. Topics covered include: finding and evaluating a business to buy and/or sell, how to value a business, raising the necessary capital, evaluating a business financial condition using discounted cash flow, excess earnings, asset value, and income capitalization, brokers, leveraged buyouts, letters of intent, legal and tax concerns and contracts.

365 Foolish Mistakes Smart Managers Make Every Day: How and Why to Avoid Them

Here’s a very surprising statistic: Within the first 18 months on the job, 40 percent of all management newcomers fail by either getting fired, quitting, or receiving a bad review, according to Manchester Inc., a business consulting group. Some first-timers are overwhelmed by their newfound power while some are weighed down by the responsibility. But for most, the overriding concern is to avoid personal failure.

This new groundbreaking book will guide the new manager to success and avoid the many common mistakes and pitfalls along the way. You will learn how to face the unique challenges every day in your job and offer detailed and innovative solutions to help you achieve your potential. Learn how to become a true leader who commands respect, commitment, and credibility.

Topics include: what it takes to be a manager, how to take charge, how to establish your authority, earn respect and credibility, deal with social issues, how to be a leader, gain the cooperation and commitment of others, manage yourself, interview tips, set realistic goals, coaching skills, creative problem solving, sexual harassment guidelines, how to manage multiple projects and assignments, how to delegate effectively, successful meetings, communication barriers, dealing with interruptions, developing self-confidence, turning around unacceptable performance, dealing with stress, how to write effectively and clearly, how to effectively use e-mail, employees that complain or are disagreeable, and hundreds more.

In addition to the comprehensive content in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful managers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to be a great first-time manager, then this book is for you. ISBN-10: 0-910627-75-4 • ISBN-13: 978-0-910627-75-7 288 Pages •

HOW TO GET THE FINANCING FOR YOUR NEW SMALL BUSINESS: INNOVATIVE SOLUTIONS FROM THE EXPERTS WHO DO IT EVERY DAY—WITH CD-ROM

This new book will provide you with a road map to securing the financing. The book goes into traditional financing methods and assists the reader in setting up proper financial statements and a proper business plan. It details the differences between debt and equity financing and how and why to use each. Valuation techniques are explained for determining what your business is truly worth. However, the book’s real strength is in explaining alternative and creative methods of financing, such as SBA financing, investor angels, IPOs, limited public offerings and venture capital. Essential resources for finding the detailed information you need are included throughout.

2,001 Innovative Ways to Save Your Company Thousands by Reducing Costs: A Complete Guide to Creative Cost Cutting and Boosting Profits

For the small business owner, every dollar you can save by reducing costs goes directly to the bottom line in increased profits. This new book details over 2,000 specific ways that your company can reduce costs today. This is not a “theory” book; there is practical advice on thousands of innovative ways to cut costs in every area of your business. Not only is the idea presented, but the pertinent information is provided such as contact information and Web sites for companies, products, or services recommended.

We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful small business managers and owners. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning thousands of hints, tricks, and secrets on how to reduce business expenses and increase your profits without increasing sales, then this book is for you.

You will discover over 2,000 practical insider techniques and tips that have been gleaned from successful business operators from around the world and tested in real-life businesses applications. You can put this information in place today to reduce expenses and expand profits. Easy to read and understand, this step-by-step guide will take the mystery out of how to reduce costs in several critical areas: office, operations, labor, cost of goods sold, advertising, marketing, human resources, insurance, employee benefits, compensation, pension plans, training, accounting, software, Web site, mailing, shipping and receiving, rent, interest and debt, utilities, and hundreds more. ISBN-10: 0-910627-77-0 • ISBN-13: 978-0-910627-77-1 352 Pages •

SUPERIOR CUSTOMER SERVICE: HOW TO KEEP CUSTOMERS RACING BACK TO YOUR BUSINESS— TIME-TESTED EXAMPLES FROM LEADING COMPANIES

Many stores and service businesses offer the same products at similar prices, so why do some succeed and others fail? Superior customer service is the answer. In today’s competitive environment, customers can check the price of an item in seconds on the Internet, and place an order for the lowest price. There has to be a reason to come back to your establishment—unique customer service is the key. This new book details how to care for customers and how to make superior service happen, and keep customers coming back to your store or Web site. You will learn practical and innovative tips and tricks that are easy to implement and can be applied immediately. This book is a ready-made, in-house training workshop and step-by-step manual for creating superior customer service. Learn from successful companies what works and what doesn’t to help keep customers racing back to your business. ISBN-10: 0-910627-52-5 • ISBN-13: 978-0-910627-52-8 288 Pages •

THE FRANCHISE HANDBOOK: A COMPLETE GUIDE TO ALL ASPECTS OF BUYING, SELLING OR INVESTING IN A FRANCHISE— WITH COMPANION CD-ROM

This book is a great resource for both prospective franchisees and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate startup costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations. ISBN-10: 0-910627-54-1 • ISBN-13: 978-0-910627-54-2 288 Pages •

How to Open a Financially Successful Pizza & Sub Restaurant: Get Your Slice of The Pie: With Companion CD-ROM

The explosive growth of the pizza and sub shops across the country has been phenomenal. Take a look at these stats: Americans eat approximately 100 acres of pizza each day, or about 350 slices per second. Pizza is a $32+ billion per year industry. Pizza restaurant growth continues to outpace overall restaurant growth. Pizzerias represent 17 percent of all restaurants. Pizza accounts for more that 10 percent of all food service sales.

Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the restaurant. This superb manual should be studied by anyone investigating the opportunities of opening a pizza or sub restaurant. It will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no restaurant entrepreneur should be without.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (the companion CD-ROM has the actual pizza restaurant business plan that you can use in MS Word), basic cost-control systems, profitable menu planning, successful kitchen management, equipment layout and planning, food safety and HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire and keep a qualified professional staff, new IRS tip-reporting requirements, managing and training employees, generate high-profile public relations and publicity, learn low-cost internal marketing ideas, low- and no-cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. There are dozens of case studies from people involved in the business to help you along. ISBN-10: 0-910627-80-0 • ISBN-13: 978-0-910627-80-1 288 Pages

NEW! How to open a Financially Successful Bakery

Bakeries can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery!

Review from The Midwest Book Review (Oct 2004):

The collaborative work of Sharon Fullen and Douglas Brown, How To Open A Financially Successful Bakery is enhanced with an accompanying CD-ROM and provides the reader with a complete "how to" instruction guide and reference to the operating a profitable commercial bakery operation. From finding an optimum location for one's business, to pricing formulas to follow, how to hire and retain a high-quality professional staff, successful budgeting, tips, tricks, guidelines, and much more, How To Open A Financially Successful Bakery walks the reader through virtually everything he or she needs to know. A superb guide, filled with basic information valuable to any would-be small business owner, and an absolute "must-have" for anyone seriously considering a bakery business.

NEW! How to open a Financially Successful Specialty Retail & Gourmet Foods Shop

Learn the expert tips, tricks and crucial how-to information you just can't find anywhere else about specialty retail and gourmet food sales.

NEW! How to open a Financially Successful Bed & Breakfast or Small Hotel

This comprehensive handbook will clearly demonstrate how to set up, operate and manage a financially successful bed and breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that it takes more than dreams and rooms to achieve success; it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end. Owning a B&B is a lifestyle more than a job, and potential owners need to be absolutely sure it’s the right lifestyle for them before sinking their time, money and hard work into this rewarding, yet demanding lifestyle.

There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, dining room and front office run smoother. Shut down waste, reduce costs and increase profits. In addition, operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost-cutting ideas and mathematical formulas that can be easily applied to their operations. The companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.

NEW! How to open a Financially successful Coffee, Espresso & Tea Shop

The explosive growth of the coffee shops across the country has been phenomenal. Few people realize coffee is now the largest food import to the United States! Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop.

This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or espresso kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including: sample business forms, leases and contracts; worksheets and checklists for planning, opening and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.

The companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.

The Restaurant Dream?
by Lee Simon

Each and every year, countless numbers of individuals act on their life-long dreams and decide to open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they are at a greater risk for making mistakes that could unnecessarily doom their fledgling business from the start. Many of these mistakes, however, are avoidable.

The shelves are full of books about restaurants. Some offer advice on operations and menu planning. Some contain inspiring photographs of interior and exterior spaces. Others share the details behind one concept or individual’s success story. But comprehensive information available on the restaurant development process is limited. The establishment of a new restaurant concept is full of emotion, surprise, frustration, risk, and satisfaction that simply cannot be conveyed in a textbook format.

The Restaurant Dream? is based on a true account of one team’s efforts to develop a restaurant concept from the ground up. All aspects of the development process, from initial ideation through design, construction, opening, and the first months of operations, are covered. It is written in the form of a story, which interweaves educational material with real-life events and the unexpected twists and turns that seemed to exist around almost every corner. From elation to deception and camaraderie to lawsuits, this book shows that the surreal components of opening a restaurant are not uncommon—they are just not frequently shared. The Restaurant Dream? shares strategies, logic, successes, and failures so that the aspiring restaurateur may learn from this effort and improve their own likelihood for success. ISBN-10: 0-910627-83-5 • ISBN-13: 978-0-910627-83-2 324 pages

Opening A Restaurant or other food Business Starter Kit: How To Prepare a Restaurant Business Plan & Feasibility Study With Companion CD-Rom

Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A new study from the Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book and CD-Rom package.

A business plan precisely defines your business, identifies your goals and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers and others about your operations and goals. Don't skip this vital step in opening your restaurant.

The First-Time Homeowner’s Handbook—A Complete Guide and Workbook for the First-Time Home Buyer: With Companion CD-ROM

The procedure of buying a home can be a scary experience. There are a lot of people to deal with, from realtors to attorneys to bankers. There’s tons of paperwork with terms and vocabulary that read like a foreign language. In this new book you will find vital information and great strategies that will allow you to find your dream home faster and feel confident about the purchase. You will learn to avoid some of the most prevalent—and potentially dangerous and expensive—mistakes made by first-time home buyers.

According to Money Magazine, “Over the past five years, home values nationally have risen 65 percent while the stock market has fallen.” Now is the time to get into the real estate marketplace. With the help of this comprehensive new guide, you will learn how to find the best opportunities, negotiating, financing, budgets, needs and wants, credit reports, home-buying timeline, the process of building a house, manufactured homes, real estate and mortgage glossaries, setting values, home warranties, homeowners insurance, creative financing, buying with little or no money down, closing, moving plans, walk-throughs, closing and settlement inspections, legal contracts, mortgages, what you can afford, deciding which neighborhood to choose, hiring a realtor, which government agencies can help, considerations for veterans, IRA use, hiring an attorney, the offer, calculating monthly payments, and escrow.

This comprehensive resource contains a wealth of modern tips and strategies for financing and closing on a property. The author shows readers how to find out how much they’re really worth, how to uncover unknown assets, and how to enhance credit ratings within six months, provides information and suggestions on everything from no-down-payment mortgages to finding the right agent. It leads you down the path to home ownership, one step at a time. Though you may be relatively cash-poor or have a less-than-perfect credit rating, you can acquire a mortgage and find the house you’ve always wanted. ISBN-10: 0-910627-70-3 • ISBN-13: 978-0-910627-70-2 288 Pages

The Rental Property Manager’s Toolbox—A Complete Guide Including Pre-Written Forms, Agreements, Letters, and Legal Notices: With Companion CD-ROM

Take a look through the Forbes annual issue of the richest Americans, and you will find a majority of those personal fortunes have something to do with real estate. Real estate rental income rarely experiences wild swings in value, instead providing predictable returns at many times the rate of money market accounts or CDs. In addition, there can be substantial tax advantages as well. However, being the “landlord” can be difficult, time consuming, and potentially wrought with financial and legal obstacles. This new book will make the process of managing your rental properties easier.

This new book and companion CD-ROM will teach you how to avoid headaches, hassles, and lawsuits by learning how to professionally manage your rental property. Maximize your profits and minimize your risks. Learn about advertising, tenant screening, managing tenants, legal rights, landlord rights, discrimination, vacancies, essential lease clauses, crime prevention, drugs, gangs, security issues, as well as premises liability, security deposits, handling problems, evictions, maintenance, recordkeeping, and taxes. The CD-ROM contains dozens of forms, sample contracts, letters, notices, rental applications, agreements and checklists. It includes topics such as evicting irresponsible tenants, collecting damages, running multiple properties, handling complaints, emergency procedures, expenses, and utility management.

We spent thousands of hours interviewing and e-mailing real estate property managers and investors. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on managing your rental properties, then this book is for you. Instruction is great, but advice from experts is even better, and the experts chronicled in this book earn $1,000 to $300,000 per month managing rental properties. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. ISBN-10: 0-910627-71-1 • ISBN-13: 978-0-910627-71-9 288 Pages

The Complete Guide to Investing in Real Estate Tax Liens & Deeds: How to Earn High Rates of Return—Safely

Purchasing tax lien instruments from city, county, and municipal governments can provide you with very high and secure rates of return, in some cases as high as 12%, 18%, 24%, or even 1,000% or more per year. If performed correctly, investments in tax lien instruments will far outpace stock market performance, even traditional real estate investments. The key is to know how to perform this process correctly.

Tax lien certificates and deeds are not purchased through a broker; you purchase these property tax liens directly from the state or county government (depending on the state). This type of investment was created by state law, and state law protects you as the investor. Investing in tax liens and deeds can be very rewarding. Tax liens can be tax deferred or even tax-free. You can purchase them in your self-directed IRA. Interest rates vary but average between 4% and 18%. The interest rates are fixed by local governments, essentially a government-guaranteed loan. Additionally, the investment is secured by real property (real estate).

This sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-investment returns with low risk, from start to finish. You